Pottermore and Publishing: A Look at the Multimedia Empire of Harry Potter

Harry Potter is a name almost immediately recognizable today in 2016—whether your first thought is of a lightning scar, the Marauder’s Map, or the volume of fans across the world who have for years celebrated the cultural phenomenon that J. K. Rowling’s wizarding world became. On the first day alone, 8.3 million books were sold when Harry Potter and the Deathly Hallows was released on July 21, 2007. As consumers, we read, we wept, we watched the movies, we dressed up as characters, and we reluctantly celebrated the completion of such an influential story with the release of the last movie in 2011.
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