Front cover of the book Finding the Vein which portrays the title on a forested background.

Positive Predictions for FINDING THE VEIN

As of writing this, Finding the Vein is on the verge of publication and the entire team is so excited! We’ve been working on a number of things to ensure that the book has an excellent launch. Ooligan has partnered with Hood River’s favorite indie book retailer, Waucoma Bookstore, to host our virtual launch event. Our team has been hard at work creating content for our social media campaign, and we’re getting the word out through our local library partners. While this post will be going up after the launch for Finding the Vein has officially kicked off, rest assured that our team will keep the enthusiasm rolling as we continue to promote Ooligan Press’s first mystery novel.
The Finding the Vein team partnered with Waucoma Bookstore to host our Zoom launch event on April 20, 2021. As Ooligan’s third foray into digital launches, it was an interesting event to set up and gave our team members the opportunity to work with an independent bookstore to arrange an evening that would serve the interests of the press, the author, and the shop itself. The terms of the launch had to be negotiated carefully to ensure that everyone was happy with the outcomes.
Originally, the bookstore wanted to do a traditional Zoom room for the event to allow the audience to pop on camera and ask their questions during the Q&A. The case they made for this modality was in good spirits, and the bookstore representatives wanting to allow for a similar kind of audience engagement one would have at an in-person launch event is understandable. However, our team was concerned about some of the hazards this modality could pose to the event’s schedule and that it might cause lag if the event was well attended. Most of us are familiar with Zoom-era horror stories of someone forgetting to turn off their microphone or have experienced firsthand the bandwidth problems of having too many cameras on at once. On top of that, we were also concerned that if people decided to keep their cameras on that it could distract from the author and do a disservice to the launch experience. Lastly, we were worried that the chat, which we wouldn’t be able to disable in a standard session, would also distract from the questions audience members wanted to ask. It took us a bit, but we got everyone on board with a webinar format instead as it would bypass so many of the problems we were hoping to avoid. Of course, by the time this blog is released, the event will have already happened, and because of the team’s careful planning and dedication to quality, I’m certain that it will have been a hit!
The Finding the Vein team is also hard at work creating engaging social media content both for the launch event and for the weeks following the launch. We’re leaning heavily into the mystery plot and imagery of the Pacific Northwest for our campaign, tapping into some of the most celebrated themes of the book to engage readers. On top of social media, Oolies have been distributing posters throughout the city to advertise the launch, using the beautiful Oolie-designed cover to catch the eyes of passersby. We’re not alone in promoting Finding the Vein as our partners at the Multnomah County Library Writers Project are also busily working to distribute the book through their system and help increase patron awareness of it once it officially launches.
With the launch of Finding the Vein, it’s only natural for one to think: “What’s next?” We have an exciting new project on the horizon—but all I can tell you right now is that it’s going to be awesome. The incoming project manager, Wren Haines, will be taking over for the outgoing manager, the amazing Bailey Potter, at the end of the term and they will be announcing the new project in detail soon! So stay tuned to Ooligan’s official channels for an update about next year’s Library Writers Project release.
Finding the Vein launched on April 20, 2021, in both trade paperback and ebook formats. To learn more about the Library Writers Project and how to submit work to the Multnomah County Library, please visit their website.

A blue and green postcard with book cover, description, and author bio

Ramping Up to Launching FINDING THE VEIN

The ramp up to the launch of Finding the Vein has begun! Just as a quick reminder before the publication update, Finding the Vein, written by Jennifer Hanlon Wilde, is Ooligan’s first mystery title and follows both campers and police detectives as they investigate the death of a beloved camp counselor. Little do they know that his death is just the tip of the iceberg of secrets at Heritage Camp.
Whereas fall term was mostly about planning our marketing outreach campaign, winter term found us actually following through with those plans. We sent out advance review copies (ARCs) and digital review copies (DRCs) to national review outlets, finished our postcard (see image above), sent out blurb requests, wrote our social media copy and paired posts with images, prepared email templates, and finished our press kit. The Ooligan web page for Finding the Vein has also been created! Additionally, the interior of the novel has been designed (by yours truly, I might add) and the print and ebook proofreads have been completed. The project team, department managers, and other Oolies who have volunteered for certain assignments have been working diligently and I’m so excited to see the seeds of our efforts take root and bloom into fruition.
I’m happy to say that a few blurbs have come in so far, one of which was written by the previous Library Writers Project author, whose book published just last year:

Finding the Vein has a multidimensional cast of characters, with interwoven backgrounds and complex emotions. Vivid, sensory descriptions drew me into the story, and a plot full of tantalizing hooks kept me guessing right up to the end. Jennifer Hanlon Wilde has penned a satisfying mystery!

Cindy Hiday, author of Iditarod Nights

Finally, the day has come to publish Finding the Vein! On April 20, you’ll be able to find this thrilling and sweet mystery novel in bookstores everywhere, even here! We’ve been ramping up to this launch for months now, and are so excited that Waucoma Bookstore is hosting our virtual launch event, but also that best-selling novelist Jean Hanff Korelitz is joining us to interview and converse with Jennifer Hanlon Wilde! This event is going to kick off the publication of Finding the Vein and will (hopefully) herald in a new age of Ooligan press delving into more genre titles in the future. Speaking of which . . .
In other Library Writers Project news, we are moving forward with our next LWP title set to publish in 2022. I can’t say quite yet what it will be, but while Finding the Vein has been chugging along in its final stages of the publishing process, the copy chief, Erica, and I were been busy reading among the collection of LWP titles at the Multnomah County Library in search another self-published ebook to publish in print. We have chosen our next title, reached out to the author, officially acquired the manuscript, and have begun the process of developmental editing. While launching Finding the Vein will be a dream come true for Jennifer (the author) and all of us at Ooligan who have devoted our time and hearts toward its publication, we are all very excited to begin the rewarding process of publishing all over again with this next title.
To learn more about the Library Writers Project and how to submit work to the Multnomah County Library, please visit their website.

Reaching Unconventional Contacts

Welcome back to Finding the Vein by Jennifer Hanlon Wilde, Ooligan’s third title in the Library Writers Project, our partnership with Multnomah County Library. Ooligan’s first mystery title follows two detectives, a teen sleuth and a police sergeant, as they and their respective partners-in-crime (or in-justice, as the case may be) investigate a camp counselor’s death. In addition to the multiple potential murderers and classic mystery genre red herrings, Finding the Vein is filled with comedy and heart.

When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for the themes in Finding the Vein. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects such as national and regional publications and magazines, independent bookstores, individual bloggers and book reviewers on social media, and podcasts. Our question was this: How do we reach the unconventional ones? Thankfully, some of the libraries are already taken care of through our partnership with LWP: Multnomah County Library purchases a few copies of the LWP books as they are published to distribute among Multnomah County’s library branches. For the adoption associations, other libraries, book clubs, and summer camps, though, we needed to get more creative. Due to COVID-19, our options were limited because we didn’t have the usual physical collateral that teams include in a sales kit.

We decided that we needed to design something versatile that could be used both physically and virtually in both our marketing and social media campaigns, and we came up with the idea of designing a summer camp–themed postcard. We have a small budget set aside for collateral, which we haven’t used yet, so this is a completely doable strategy. First, we’ll send our contacts an email that informs them of the forthcoming Finding the Vein, gives a summary of the book, describes why it may be of interest to them, and encourages them to tell their colleagues about it. If we get a response, we will send them a physical postcard; that way we don’t waste any by sending them to contacts who won’t be interested or informed of its relevance beforehand. Hopefully we will receive more sales through these connections. At most, we may receive a couple of reviews or an announcement in a newsletter out of our efforts, both of which would be fantastic to have from these more specialized contacts.

The additional benefit of designing a postcard is that we can use it virtually as well. I’ll be sending it to Jennifer, the author, in case she’d like to use it during her email preorder campaign in the early spring of 2021, as well as for usage on her website and blog. They can also be printed out and used as flyers, so we’ll be sure to send the independent bookstores and libraries on our contact list a virtual copy as well. Lastly, the design can be used as an image on social media. Through the combined usage of the postcard design, we are essentially creating an immediately recognizable image that nearly every one of our contacts (and their associates) will eventually see in some format. This ensures that if they or a member of our intended audience sees Finding the Vein on a bookshelf or an online store, they will be that much more likely to purchase it, and in turn, tell others about it.

I’m excited to see how our postcard campaign moves forward, and I can’t wait to see its results!

Finding the Vein will launch on April 20, 2021, in both trade paperback and ebook formats. To learn more about the Library Writers Project and how to submit work to the Multnomah County Library, please visit their website.

The Mystery Behind the Mystery Genre

Overseeing the process of publishing Ooligan’s third title in our partnership with Multnomah County Library and their Library Writers Project has been a whirlwind of mystery and excitement so far. From designing the cover to crafting our marketing plan, Finding the Vein has shown how different the publishing process can be for different genres. As a reminder, Finding the Vein is written by Jennifer Hanlon Wilde and is about a murder at a summer camp for adopted international children. After a well-liked counselor mysteriously dies, camper Isaac and his new friend Hal—a duo not unlike Sherlock Holmes and John Watson—begin to theorize with their fellow campers what could have happened. Sergeant Mikie O’Malley is called to the scene to investigate the case and, due to the nature of the camp, is reminded of her recent discovery that she and her father are not biologically related. Soon, both the amateur and professional detectives come to the conclusion that Paul was murdered. The question is how. All parties involved slowly realize that there is more to Heritage Camp than meets the eye, and the murder is just the beginning.

As the LWP team saw last year while researching the romance genre when working on Iditarod Nights, it can be difficult but also incredibly rewarding to learn how to publish a new genre. Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.

Working as detectives, the LWP team investigated the best ways to design the cover—the first step in order to properly reach the desired audience. We researched popular design decisions for mystery and thriller books, finding that dark and misty forest photographs and all-caps sans serif fonts would set the scene of this title perfectly while still meeting the expectations of mystery-book lovers. With this in mind, our designers got to work. What came out is a beautiful cover design that not only solidifies Finding the Vein as a mystery book to its audience, but one that looks like it belongs to the same collection as the two previous LWP titles, The Gifts We Keep and Iditarod Nights. In addition, the design is lighthearted enough to fit the other aspects of Finding the Vein, such as the comedic interactions of the endearing characters, the setting of a summer camp, and themes such as identity and learning what it means to be LGBTQ+.

In regards to marketing, Finding the Vein proved again to be educational to the LWP team. We needed to rethink how to reach our desired audience, so we began researching mystery book bloggers, reviewers, podcasters, and book clubs. We searched for adoption associations, summer camps, and LGBTQ+ media that may be interested in other aspects of the book as well. We are excited about what kinds of attention Finding the Vein may receive once we start inquiring about blurbs and reviews from all of our collected contacts!

In addition to the above-mentioned progress, Finding the Vein has undergone a developmental edit, a heavy copyedit, a medium copyedit, and has been prepared for the design process via XML typecoding. Next up, we’ll see the finalized galley, finish up the social media strategy plan, and do a print proofread.

Finding the Vein will launch in April 2021 in both trade paperback and ebook formats. I can’t wait to see how this title progresses through the publication process and to finally hold it in my hands. For updates on this title and others, stay tuned to Ooligan’s blog, Facebook, Instagram, and Twitter accounts. To learn more about the Library Writers Project and how to submit work to the Multnomah County Library, please visit their website.

Our Newest LWP Title: FINDING THE VEIN

Iditarod Nights by Cindy Hiday has been released, and that means a new Library Writers Project title will be coming your way in Spring 2021. Ooligan Press is excited to announce our next title in our partnership with Multnomah County Library: Finding the Vein by Jennifer Hanlon Wilde! This is the third title to be published through the partnership with Multnomah County Library and Ooligan Press, and we are thrilled to be working on this amazing story.

Since 2015, Multnomah County Library has called for submissions every fall through the Library Writers Project. The Library Writers Project gives local authors the opportunity to see their manuscripts published as ebooks through the library. This means that members of Multnomah County Library can check out the submissions via wonderful services like Libby or OverDrive. Ooligan Press and Multnomah County Library became partners in 2018 to feature local Portland authors and to bring ebook-only works into print as a part of the annual collection.

The collection’s newest title, Finding the Vein, is a murder mystery that takes place at Heritage Camp, a summer camp for internationally adopted children in Oregon. It follows the story of teenage camper Isaac and Detective Mikie O’Malley as they try to solve the case of a murdered camp counselor. Isaac and Mikie, the two narrators, show us two very different ways to solve a case—there’s the official way, the way of a detective, and then there’s the not-so-official way, in which Isaac’s supersmart camp friend Hal hacks into a few databases. As Isaac and Mikie start to get answers, more questions are unearthed, and they begin to realize that at Heritage Camp, murder is just the tip of the iceberg.

Get to know the author, Jennifer Hanlon Wilde:

Jennifer Hanlon Wilde lives and writes in Oregon. She is a nurse practitioner and teacher who thinks of her work as opening a kind of map to study the well-worn places where storytelling intersects with health. She also enjoys real maps, traveling the world with her family, and, as a doctoral student at Washington State University, nerding out over global health data. A robust community theater and music scene, acres of orchards, and unparalleled local cider and beer have made it a joy to put roots down in the Columbia River Gorge, but being a Red Sox fan is in her DNA. Finding the Vein is her first novel.

Finding the Vein will be available in print and ebook formats in Spring 2021, and we can’t wait for you to solve the case with Isaac and Mikie. Follow Ooligan’s Facebook, Twitter, and Instagram accounts for updates!

For more information about Iditarod Nights by Cindy Hiday, visit our book page. Check out the Multnomah County Library site to learn more about the Multnomah County Library Writers Project.