These days, a lot of focus is put on social media as a marketing tool. For us book readers, this can be both a good and bad thing. Phrases like “print is dead” are thrown about with alarming consistency. With everything from Pinterest to Netflix vying for a reader’s attention, we can easily bemoan the onslaught of technology and blame it for a drop in book sales, or for anything else. But let’s look at the bright side of this dark cloud, shall we? I, for one, believe that technology and print are not mutually exclusive, and sometimes technology can even help books gain readership and add to print book sales.