The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. Ooligan is a great example of the many uses of a social media strategy, as there is an almost constant revolving door of individuals coming in to work on a title at its many different stages as new students enroll and others graduate. A social media strategy document is the perfect way to get them up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Find a Previously Published Book

The first step would be to look at comp titles or any book that may reflect some key points or themes you’d like to highlight in your title. This does not mean writing down and copying the social media strategy, but it is a great way to see what works and what doesn’t. It may also allow you to discover innovative ways to utilize platforms that you may not have considered before. Remember to look for recent titles and similar-sized publishers as part of the process.

Narrow Down Your Platform

Targeting your audience is one of the most important aspects of marketing and social media, so once you get your ideas flowing it is time to narrow down which platforms you’re going to use. By focusing on one platform, you can better understand what your target audience may expect in terms of content. This doesn’t mean totally disregarding other platforms, but instead giving special attention to the ones where you can find the consumers you are looking for.

Look Outside of Bookish Accounts

A great idea is to look at other Twitter accounts that may support the themes of your title even if they aren’t related to the literary world. Our recent title, Laurel Everywhere, made a point to target mental health accounts on twitter in order to highlight the key themes of the book and the message the author wanted to get across. Incorporating a list of accounts like these can bolster your social media strategy and maybe even give you an opportunity to reach out to these accounts to further support your title.

Document Everything

The best advice overall, even if you totally disregard these other tips, would be to take screenshots and compile them in a document or presentation. This is essential to ensure you remember your information, but also to help you and others keep new team members up to speed. It allows you to incorporate explanations as well so you can write out what you like or don’t like about a specific image or example you have recorded.

These tips are by no means the only blueprint of a successful social media strategy document, but they can help if you feel like a fish out of water. There are countless ways you can use and learn from social media, so dive in and learn what you can. The last and final tip would be to discuss with your team. Social media, in my opinion, is best when it is a collaborative process, so take some or all of your team members on this adventure of social media research and see what you come up with!

Advice from CALYX Authors to Inspire You to Be Your Most Awesome Self

CALYX Journal, the feminist literary periodical, was founded forty years ago on March 11, 1976, by four women intent on providing a forum for the many wide-ranging and diverse voices that make up women writers and artists. To celebrate, CALYX and Ooligan Press have been diligently working to ready Memories Flow in Our Veins: Forty Years of Women’s Writing from CALYX, an anthology of poetry and prose handpicked by the CALYX Editorial Collective for publication in April 2016. CALYX has won numerous literary awards and has served as a launching pad for a host of female writers, from Julia Alvarez to Sharon Olds to Barbara Kingsolver, among four thousand others. Here are sixteen brilliant quotes from CALYX writers to guide you toward being an even better, kinder, and smarter person than you already are.

On Wandering:

“There are ways in, journeys to the center of life, through time; through air, matter, dream and thought. The ways are not always mapped or charted, but sometimes being lost, if there is such a thing, is the sweetest place to be. And always, in this search, a person might find that she is already there, at the center of the world. It may be a broken world, but it is glorious nonetheless.”
―Linda Hogan, The Woman Who Watches Over the World: A Native Memoir

On Learning:

“If you don’t understand, ask questions. If you’re uncomfortable about asking questions, say you are uncomfortable about asking questions and then ask anyway. It’s easy to tell when a question is coming from a good place. Then listen some more. Sometimes people just want to feel heard. Here’s to possibilities of friendship and connection and understanding.” ―Chimamanda Ngozi Adichie, Americanah

On Purpose:

“The very least you can do in your life is figure out what you hope for. And the most you can do is live inside that hope. Not admire it from a distance but live right in it, under its roof.” ―Barbara Kingsolver, Animal Dreams

On the Body:

“This body is yours. No one can ever take it from you, if only you will accept yourself, claim it again—your arms, your spine, your ribs, the small of your back. It’s all yours. All this bounty, all this beauty, all this strength and grace is yours. This garden is yours. Take it back. Take it back.” ―Jean Hegland, Into the Forest

On Morality:

“Do nothing because it is righteous or praiseworthy or noble to do so; do nothing because it seems good to do so; do only that which you must do and which you cannot do in any other way.” ―Ursula K. Le Guin, The Farthest Shore

On Worry:

“Don’t create snakes out of ropes. You have enough to worry about.” ―Chitra Banerjee Divakaruni, The Mistress of Spices

On Spontaneity:

“Don’t plan it all. Let life surprise you a little.” ––Julia Alvarez, In the Time of the Butterflies

On Crying:

Tears have a purpose. They are what we carry of the ocean, and perhaps we must become the sea, give ourselves to it, if we are to be transformed.” ―Linda Hogan, Solar Storms

On Seizing the Moment:

“This is your life. You are responsible for it. You will not live forever. Don’t wait.” ―Natalie Goldberg, Wild Mind: Living the Writer’s Life

On Self-Care:

“Take your vitamins. Exercise. Just work to love yourself as much as you can—not more than the people around you but not so much less.” ––Sharon Olds, “Advice to Young Poets: Sharon Olds in Conversation,” interview by Michael Laskey

On Control:

“Life is not orderly. No matter how we try to make it so, right in the middle of it we die, lose a leg, fall in love, or drop a jar of applesauce.” ―Natalie Goldberg, Wild Mind: Living the Writer’s Life

On Reading:

“Even the worst book can give us something to think about.” ––Wislawa Szymborska

On Writing:

“Allow yourself to release the emotions you have struggled all your life to contain.” ––Ellen Bass

“I have learned over the years that all I can do is reach for something difficult—try to get the colors right and the negative space, the angle of the light. And if a few people can see it, that has to be enough.” ––Molly Gloss, Falling from Horses

“Words aren’t simply words. They represent something. As I would say, take the ordinary and make it extraordinary.” ––Colleen J. McElroy, “‘Make the Ordinary Extraordinary:’ Interview with Colleen J. McElroy,” interview by Sampsonia Way

And, Most Importantly:

“Do NOT copy John Grisham.” ––Chimamanda Ngozi Adichie, “In the Footsteps of Achebe: Enter Chimamanda Ngozi Adichie, Nigeria’s Newest Literary Voice,” interview by Ikechuku Anya