Over the last two weeks, the Mastersounds team has been hard at work creating and researching elements that continue to shape and develop the overall plan for the final masterpiece.
Some of the research that was done these last few weeks looked into specific news organizations and social markets that can be used when marketing different stages of the book, from development to launch. The idea is to create a plan that allows us at Ooligan to reach the jazz community at large. To do this, we divide up the sections and do specific research so that we get as many contacts as possible.
We also looked into several existing tours that will influence the different aspects of the jazz tour we are developing for Know Your City. The tour will be influenced by the stories in the book and will focus on many of the still-operating jazz clubs in the area. The logistics for the tour will be worked out in the next few weeks and then we will be sending it off for review by the Know Your City team.
Most recently, some of the team has been hard at work filming and creating a plan for a campaign video. It is also our hope that this video could be used as a book trailer closer to launch. With involvement from our author and the jazz school at Portland State University, the video will feature the story of the book as well as some of the sounds of the jazz genre itself.
That’s all for now. More exciting things coming up in the future!