During the last two weeks, the Mastersounds team has been working on researching and creating a marketing strategy that will be used near the launch of the book. This plan encompasses book reviews, podcasts, and important people that we think will be excited about the content and will help spread the word of the book. While marketing is generally completed at the end of a project schedule, we decided to push this part before production because of the amount of time that we want to dedicate to the design.
Along with creating the marketing plan, the team is on its way to finishing up our project video that will introduce everyone to our amazing author, Lynn Darroch. We were happy to have the assistance of the PSU Jazz school to display some of the music that we have in the Pacific Northwest.
Looking to the future of the project, we are getting closer and closer to seeing what the final book will be. It is exciting to work on a project as community-centered, and the timeline for this project has allowed Ooligan as a whole to develop and add to its unique set of skills.