#PitMad: Your Quick Ticket to Pub

For many new writers, the question is how to break in, get an agent, and get published. There are many tracks to getting to the peak, but the route is often long and arduous, and authors can go many months—which can compound to years—without hearing about the masterpieces on their hard drives. How can a writer get noticed and noticed fast?

Like with all contemporary remedies, the internet has a hand in getting new authors noticed.
According to Pitch Wars, the curators of the event, “#PitMad is the original twitter pitch event, where writers tweet a 280-character pitch for their completed, polished, unpublished manuscripts. No previously published works. Agents and editors make requests by liking/favoriting the tweeted pitch.” It’s really something like speed dating, where agents and editors get to peruse the quick pitches and interact with authors. It doesn’t guarantee that you’ll be published, but you will have eyes on your manuscript’s idea.

Another key feature of #PitMad is the use of hashtags, not only to denote the genre of your manuscript, but also to let agents and editors know about target audience and authentic authorship. As we move forward with Ooligan’s acquisitions process, we looked at not only #YA, but also at #BVM (Black Voices Matter, for Black writers), #POC (People of Color), #IMM (Immigrant), #OWN (Own Voices), and many more. These hashtags help agents and publishers fill in gaps in their publication list, but also help promote diversity in publishing.

However, not all see this as a great use of time. Jessica Faust from BookEnds Literary Agency says that not only is #PitMad not the best use of her time as an agent, but also that she doesn’t consider “an event like this [as] querying.” She goes on to say that 140 characters is not enough for a full pitch. And while Faust isn’t wrong about the pitch length, she doesn’t speak for all agents and publishers out there. Writers do get picked up here, but it might be a bad idea to put all your eggs in this basket.

In summation, #PitMad is a way for you to meet agents, publishers, and even writers in the Twitter community. Pitch your idea of your manuscript and wait for the likes to roll in. It may not be a total success, but it’s a quick route to get there if you remember to also query for real on the side. As an acquisitions editor for a press, I’ll divulge a few pro tips to writers: pitch in the morning (and think about Eastern Standard Time), pin the post to your Twitter page, and post the pitch a few times, but don’t spam. Use the hashtags, but don’t embellish the truth. Add realistic but known comp titles—not comp TV shows or movies—to your post. I’m less likely to go for “Casablanca x Fifty Shades” than a more grounded “Love, Simon x The House on Mango Street.”

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