FAULTLAND Shakes Up Social Media

Ooligan Press is in a flurry of excitement over all the new projects coming out in the next few months, and the Faultland team is busy at the frontlines of it all. Ooligan’s newest speculative fiction novel is the next book on our release schedule and is due to hit shelves on March 30, 2021! Behind the scenes, the team is working hard developing new ways to promote the novel online and coming up with original ideas for how to get more readers to engage with the book through the Ooligan social media channels.

Faultland is set in a near-future Portland that is rocked by a major earthquake. While not Ooligan’s first foray into speculative fiction, Faultland is unlike anything we’ve published before. Author Suzy Vitello masterfully combines future-tech and family drama to bring her “what if” landscape of a not-so-distant Portland to life before razing it to the ground. When the city is hit by the Portland Hills Fault earthquake, siblings Morgan, Olivia, and Sherman are faced with keeping their family alive following one of the worst natural disasters in living memory. Once separated by secrets and resentment, the Sparrow family realize they are now united by survival.

Right now, the Sparrow family’s survival is at the forefront of the book’s online presence as Faultland moves into the all-important social media phase of our production cycle. While each step of a title’s development helps Oolies hone their publishing skills, there are few moments in a book’s lifecycle that allow us to be as creative as social media, so our team is using this moment to put all of our creativity to good use. We knew early on that Faultland was the kind of book that could carry a strong and unconventional social media presence, and our Oolies are busily working away to demonstrate just how accurate that prediction was. The whole team is committing their efforts to creating engaging copy and images to generate interest in the book, and all the while they’re sprinkling in their favorite quotes and excerpts from our fantastic early reviewers to make their posts really pop.

While there are few specific parameters around what topics the team members are able to talk about in their posts, most have been focusing on the landscapes that the author, Portland local Vitello, creates in the book. We see the city both before and after the earthquake shatters it, filtered through the eyes of the narrators in quotes and in images created by the team. Another focus has been on the subject of emergency preparedness, with many early readers of the book internalizing the warning at the heart of the novel—that being ready for this kind of emergency can lessen the physical, emotional, and mental toll that just such an event takes on all of us. Several posts link to preparedness guidelines through the CDC, Red Cross, and other emergency agencies in order to guide readers to resources that the Sparrow siblings don’t have access to in the novel.

Perhaps the most exciting aspect of this social media initiative is our advanced planning for an upcoming scavenger hunt to get readers even more excited when the book launches. That’s right, the Faultland team is busy working on an emergency preparedness–themed scavenger hunt that will allow fans in the Portland area to follow along with Olivia’s journey after the book officially hits shelves. While the specific details for this initiative will remain a secret until we get closer to the book launch, the Faultland team will be centralizing Ooligan social media channels to get it off the ground and get readers engaged.

Stay tuned into Ooligan’s social media at @ooliganpress on Twitter, Instagram, and Facebook for the latest news about what’s on the horizon for Faultland and to see some of the incredible work the team has put together there.

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