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Here & Queer (Coded): The Importance of Using LGBTQ+ BISAC Codes

Until publishers adapt to the usage of queer BISAC codes, we will never be able to measure the true extent of queer literature’s popularity, which is not only detrimental to accurate sales analysis, but also to the queer community itself. Queer literature has long existed in the margins—published only by independent presses, relegated to “special interest” bookstores, and so on. But with the genre’s significant and longstanding popularity, as well as its movement into the general public’s eye, there is no reason for it to remain on the sidelines.

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Writing Rules Need Not Apply

Now that I’m one year into the book publishing program at Ooligan, I can clearly see a disconnect between what writers talk about among each other and the publishing world. This is especially true when it comes to writing “rules” that circulate in writing circles and on all the writing-related hashtags.

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Choosing a Readable Font

How do you choose a font? Leave the default in? Google the top five fonts for fiction and pick one? Research which fonts are accessible? There are a few basic principles that should be considered before everything else.

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How to Use Circana Bookscan’s Advanced Features

We here at Ooligan primarily use Circana Bookscan to find comparative titles or “comp titles” which are books we use as reference points to inform our own marketing efforts and sales expectations. The books we use have to be very similar and it can be a laborious task if you don’t know what you’re doing. Fortunately I’m here to walk you through some more advanced features of Circana Bookscan to make finding the data you need easier.

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