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The Rise and Importance of Dystopian Literature for Young Adults

The dystopian setting—futuristic, typically end-of-world or post-war-world environments with oppressive governments and limited possibilities to be individualistic—creates perfect conditions for young adult readers to push the boundaries like the protagonists in these books, especially with such dominant themes of empowerment, liberation, identity, individual thinking, and agency.

Editing Unreliable Narrators: Deception in Storytelling

Working at a publishing house and editing a manuscript with an unreliable narrator is both fascinating and complicated to deal with. These stories do not give one person the whole truth, as there are many varied perspectives and interpretations, rather than a straightforward narrative where we know which protagonist to trust. Editors must walk the line between that mystery and making it all too obvious without revealing too much. The worlds created must be balanced ultimately with how the material is pushed, advertised, and presented to readers in the publishing realm.

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Satisfaction Clauses

Satisfaction clauses can be a way for a publisher to ensure that they will get a return on their investment. However, these kinds of clauses often hold a level of subjectivity that make them controversial in the publishing industry, and not everyone chooses to use them.

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Buffering: The Quirks of Our Scheduling Platform

The social media scheduling platform Buffer is very convenient for planning out social media campaigns and other ongoing content, but there is definitely a learning curve to using the platform. Here’s some tips I’ve learned from managing Buffer’s quirks.

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Marketing like an Independent Bookstore

Independent bookstores have survived and thrived by embracing community, curation, and creative convening. Learn how these three strategies can elevate your marketing in the post-digital era, offering a personal touch in a world of mass production.

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Fanfiction Tropes, Tagging, and Book Marketing

The popularity of fanfiction has led to an increasing awareness of how fanfics are organized among a wide variety of readers, many of whom take their habits back and forth between fanwork sites and officially published books. The question for booksellers that follows is when and how to use fanfiction tags for marketing purposes.

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Understanding Translation Rights

Understanding and leveraging translation rights is essential for any author or publisher looking to expand their reach. By recognizing the differences between foreign and translation rights, navigating cultural sensitivities, and capitalizing on the benefits of reaching international audiences, authors can achieve both artistic and commercial success on a global scale.

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