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Backlist Spotlight: Marketing Post-Publication

In the spring of 2025, there was a gap in our publication schedule while a project team waited to acquire their next manuscript. We took this opportunity to prioritize backlist marketing. . . . Quickly we realized there was room to improve our overall backlist marketing system.

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Between the Margins: Finding Me Time in a Booked-Up Life

With all the moving parts of life, it’s easy to get tunnel vision, but I make an effort to remind myself that life is happening right now and that it’s crucial to appreciate it. Even while the work is vital, what keeps me grounded during the busy times are the experiences and memories I make.

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Say “Hay!”: Introducing the Welsh Book Town and Lit Festival

I came across books in unexpected places all throughout the town—most notably along the retaining walls of Hay Castle. Books are ingrained into the fibers of this community’s identity, but the bookstores alone aren’t responsible for turning Hay-on-Wye into a tourist destination. That is the doing of the Hay Festival.

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Books Abroad: Oolies Study Publishing in the UK

For the past three summers, PSU’s Director of Book Publishing Dr. Rachel Noorda has been leading a short study abroad in the city. The goal: to educate students about the publishing industry in the United Kingdom. Here’s a glimpse into the program from one of the eight Oolies in the 2024 cohort.

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The Manuscript Evaluation Process at Ooligan

Here at Ooligan Press, acquiring a book for publication is a democratic process, meaning that multiple people read each manuscript, and if it is chosen for a pitch, the whole press votes on whether to acquire the book or not. But what does the manuscript evaluation process look like? Here, I’ll do a deep dive in the process.

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What Are Subsidiary Rights?

Subsidiary rights are a vital aspect of modern publishing, offering significant benefits in terms of revenue, reach, and brand development. For authors and publishers, effectively managing these rights can lead to greater success and sustainability in the competitive world of books. Understanding and leveraging subsidiary rights can transform a single publication into a multifaceted product with global appeal.

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