Vampires have captivated readers for centuries, but their presence in contemporary romance literature has reached new heights, particularly in popular series like The Vampire Diaries, Twilight, and The Southern Vampire Mysteries. So, what is it about these enigmatic creatures of the night that makes them such a marketable symbol of love and desire?
Independent bookstores have survived and thrived by embracing community, curation, and creative convening. Learn how these three strategies can elevate your marketing in the post-digital era, offering a personal touch in a world of mass production.
The popularity of fanfiction has led to an increasing awareness of how fanfics are organized among a wide variety of readers, many of whom take their habits back and forth between fanwork sites and officially published books. The question for booksellers that follows is when and how to use fanfiction tags for marketing purposes.
Have you ever thought about the benefits of being given access to fanart before a book’s release? Could it excite readers more and bring on a broader audience? Through fanart, readers can further explore their love for a novel and build a community with the artist, author, and people who feel the same.
As a team, we decided what we could design rather than making decisions from the top down, making sure that everyone’s opinions and ideas were considered. After great deliberation, we came up with designs that accurately captured our group’s imagination and vision, while also taking into consideration the novel, its themes, and thinking about our audience and what they would like as someone who would like this novel.
At Ooligan Press, we take branding seriously. We want everything we post to feel connected to the book, from the fonts we use to the colors that match the cover art. Having a consistent visual identity is key for helping readers easily recognize the book when they see it.
When this blog post is uploaded, Ooligan Press will have taught its first ever workshop aimed at high school students. Our course “A Publishing Crash Course for Teens” was on February 22, 2025, from 2 to 4 p.m. at Forest Grove Library in Washington County. Washington County is about a half-hour drive from Portland, and before this workshop, the librarians had never heard of Ooligan Press. So, how did we get here?
A well-crafted sales video doesn’t just tell potential readers what the story is about, it makes them feel the story before they’ve even turned the first page and helps them get established with the author on a personal level. This is a step-by-step guide on how to create a compelling video to capture readers early on.
THEMA is a system used for categorizing books by their subject matter. Like Book Industry Standards and Communications (BISAC) or Book Industry Communication (BIC), THEMA codes classify book subjects, making the process of classifying titles simpler. Unlike BISAC or BIC, these codes are not solely used in a specific region like Europe or North America. Due to THEMA being a multilingual system, it can be utilized on an international level.
Artificial intelligence (AI) has been present in our lives for the past few years now. You can find it on social media, writing tools, and even in search engines. Its ever-looming presence begs the question: are we going to lose our jobs to AI?