How to Set Your Marketing Up for Success
As the author, you are the best advocate for your book. So in the early stages after acquisition, you can focus on getting your book out there on your end. Which really means putting yourself out there.
Satisfaction Clauses
Satisfaction clauses can be a way for a publisher to ensure that they will get a return on their investment. However, these kinds of clauses often hold a level of subjectivity that make them controversial in the publishing industry, and not everyone chooses to use them.
Fanfiction Tropes, Tagging, and Book Marketing
The popularity of fanfiction has led to an increasing awareness of how fanfics are organized among a wide variety of readers, many of whom take their habits back and forth between fanwork sites and officially published books. The question for booksellers that follows is when and how to use fanfiction tags for marketing purposes.
Backlist Spotlight: Marketing Post-Publication
In the spring of 2025, there was a gap in our publication schedule while a project team waited to acquire their next manuscript. We took this opportunity to prioritize backlist marketing. . . . Quickly we realized there was room to improve our overall backlist marketing system.
Giving Design Feedback
Design feedback can be tricky for the inexperienced. Even if you’ve been giving design feedback for years, it can be hard to express the feelings you have about a piece without discouraging your colleagues—or to put into words intuitive or feeling-based critique.
Behind the Scenes of “The Legend of Sensei Tsinelas” Promotion: What We’re Up To
At Ooligan Press, we take branding seriously. We want everything we post to feel connected to the book, from the fonts we use to the colors that match the cover art. Having a consistent visual identity is key for helping readers easily recognize the book when they see it.
The Importance of Neutral Colors in Graphic Design: a Process Reflection
“In most of our lives, for most of our days—especially here in the rainy, gray Pacific Northwest—we are surrounded by neutral shades. These are important. They make up most of our color landscape. So why shouldn’t they make up more of our compositions as designers?”
The Handoff Process
It’s not always clear how manuscripts move between departments in the publishing industry. Who decides when they’re ready to go and what information gets exchanged? This process may vary from press to press depending on the size of the departments, but here at Ooligan, there’s a standardized process to transfer the manuscript from acquisitions to copyeditor and the project manager who will take the manuscript throughout the rest of the publishing process.
Creating a Captivating Sales Video
A well-crafted sales video doesn’t just tell potential readers what the story is about, it makes them feel the story before they’ve even turned the first page and helps them get established with the author on a personal level. This is a step-by-step guide on how to create a compelling video to capture readers early on.
How Much Will We Really Use AI in Publishing?
Artificial intelligence (AI) has been present in our lives for the past few years now. You can find it on social media, writing tools, and even in search engines. Its ever-looming presence begs the question: are we going to lose our jobs to AI?