Gray background with a Venn diagram that has three circles overlapping. The logos for each app (Goodreads, Storygraph and TBR - Bookshelf) are in one circle of the Venn diagram. The name that corresponds to its logo is below it.

Two Alternatives to Goodreads

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Bookworms unite! Keeping track of your to be read (TBR) pile has never been easier. It all comes down to picking the right app(s) for you and your reading needs. It has never been easier to access apps that allow you to do all those things and much more.

A very popular go-to option for book tracking is Goodreads. Goodreads is popular for a lot of readers because they can sync their Kindle e-readers or account to the app and keep track of books being completed as well as access to any Kindle notes and highlights. Other enjoyable features include: reading challenges, personalized recommendations, want to read lists, reviewing books with star ratings, and tracking progress while reading. Goodreads is available on IOS and Android.

While Goodreads is still a fan favorite amongst the reading community, there are other options that have similar features plus extras. The first alternative is Storygraph, which was created and is owned by a black woman. Storygraph offers users the ability to import their Goodreads data to avoid having to manually upload all books, reviews, and ratings. Storygraph also offers features such as: mood based reading statistics, a yearly reading and page goal, ability to update information on books (the ISBN, the format, upload a cover, etc.), various graphs based on reading habits, option to mark a book as did not finish (DNF), buddy reading without spoilers, and reviewing books with star ratings (including half stars). The creator of Storygraph is constantly making updates to make the app as user-friendly as possible. Storygraph is available on IOS and Android.

The other alternative is TBR – Bookshelf, which was designed to allow the user to create their own book collection within the app. While this app is more individually focused, users can still set yearly reading goals, have reading statistics with charts, and import their Goodreads data. Unique to this app, users have the capability to annotate their books with notes, which is a popular feature for many readers that annotate their physical copies. Also, specific to this app, users can create knowledge quizzes to help with remembering the content of the book they had read. TBR – Bookshelf is available on IOS.

While these three apps have a wide variety of pros, there are also some cons to consider when selecting one that best suits your needs. Goodreads can be difficult to navigate when getting started and it does not offer personalized data in the form of infographics. Storygraph is a newer app so it has yet to gain enough popularity to compete with other book tracking apps that have been around longer. Storygraph’s community connection is limited; users can see the people they are friends with and following but finding others outside of that requires a little extra effort. TBR – Bookshelf lacks community connection as well, since it is more focused on the user curating their own libraries (though users may wish to share their libraries with others).

No matter what you may be searching for in a book tracking app, there is something for everyone. Whether you want an app that is simple with high community presence, user-friendly with graphs for all of your reading moods, or helps you fulfill your librarian dreams, keeping track of your never-ending TBR pile is easy with so many options.

The sun setting over the St. John's Bridge, a large, blue-green suspension bridge.

Book Genres and the Best Portland Parks To Read Them In

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If there’s anything Portlanders can agree on, it’s that we love our green space. Take a stroll within any one of Portland’s whopping 154 Parks and you’re sure to notice all kinds of park-goers: the picnickers, the dog walkers, the bubble blowers, the spikeballers . . . but keep your senses tuned and you’ll notice the quiet force of another kind of park-goer: the readers. Usually tucked beneath the shadiest trees with a cozy blanket and perhaps a few snacks, these bookworms understand the importance of a beautiful environment when it comes to enjoying literature. But with so many parks to choose from—all with their own unique flair and personalities—how are Portlanders supposed to decide where to bring their newest literary conquest? Good news! I’ve compiled a list of popular book genres and the Portland parks they can be best enjoyed at. The next time you crave that fresh pacific air and a cozy reading session, you can easily decide where to head.

Romance: Laurelhurst Park

From the nervous first date by the pond to the couple pushing the boundaries on PDA, one lap around Laurelhurst Park is all you need to see that romance is simply in the air there. It’s not a far stretch to imagine your own beloved protagonists strolling through the park’s regal pathways or the historic winding streets of the surrounding Laurelhurst neighborhood–making this park the perfect fit for your newest romance read.

Classics: Washington Park

As one of the oldest and largest parks in Portland, Washington Park in northwest Portland provides the sense of history and drama requisite for enjoying a good classic. Dust off your favorite Brontë or Steinbeck and head to this Portland favorite to make those classic stories come alive in a new way.

Sci-Fi: Elizabeth Caruthers Park

If you’re looking for a futuristic vibe in Portland (though some may argue that’s an Oxymoron), look no further than Elizabeth Caruthers Park. Positioned beneath the Oregon Health & Science University (OHSU) sky tram and the tall, modern, glassy buildings of the Southwest Waterfront, this park calls to mind many popular sci-fi themes, such as technology, healthcare, artificial intelligence, and dystopia.

Children’s: Westmoreland Park

If there’s a little one in your life, packing up your favorite children’s books and heading to Westmoreland Park in Portland’s Sellwood-Westmoreland neighborhood is a must. Let the kiddos get some energy out playing on this park’s beautiful nature-based playground and then settle down with a cozy, educational read (bonus points for nature themes in the book itself).

Poetry: Peninsula Park

Peninsula Park in north Portland is home to a public rose garden, a gorgeous fountain, and a historical bandstand. The park’s stunning landscaping and historic architecture create a cerebral quality perfect for enjoying poetry both old and new.

Literary Fiction: Cathedral Park

The sophisticated, serene nature of Cathedral Park makes it a perfect place for literary fiction lovers to crack the code on their latest lyrical masterpiece. Situated in the St. Johns neighborhood directly under the majestic St. Johns Bridge, this park is also the perfect place to capture the obligatory #Bookstagram story featuring the gorgeous, artful covers associated with the genre.

Nonfiction: Mt. Tabor Park

We’ve gone a little broad here, but at 176 acres in size, Mt. Tabor Park in southeast Portland has enough room for a whole host of nonfiction titles. That being said, the best fit might be nonfiction titles about geology, geography, or geochemistry. Mt. Tabor is actually a volcanic cinder cone. The more you know!

While we can’t come close to hitting each book genre or each of Portland’s many parks, hopefully this guide can be a jumping off point next time you decide to take your reading to the great outdoors. The perfect book-park pairing is sure to enhance your reading experience and provide a wonderful way to explore our city’s vast array of unique parks and green spaces. Happy reading!

stacks of books on tables in a large exhibition hall

Book Fairs vs. Festivals: What’s the Difference?

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Book fairs and literary festivals are both important events in the publishing world, but is there a difference between these two literary exhibitions? Before learning more about publishing and becoming the rights manager at Ooligan, I had always assumed they were interchangeable. In my mind, fairs and festivals were just two different ways of saying the same thing: an event for readers, authors, publishers, and more to come together and celebrate reading. While this remains true, there are a few key distinctions between these events that are helpful to know as a reader, author, and/or publishing professional.

Book or literary festivals are geared mainly toward readers and fans of books. They can last anywhere from a single day, such as our local Portland Book Festival, to up to three weeks, such as the Edinburgh International Book Festival. These festivals usually feature author speaking events, where authors and sometimes publishing professionals give talks about books, the writing process, and more. Readers get the chance to learn more about their favorite books and authors, and ask questions. Afterward, there are usually author signings, where attendees can get personalized, signed copies of their favorite books. Sometimes, if you’re lucky, publishers will have giveaways for advance copies of their upcoming releases or other kinds of giveaways—the amount of tote bags I’ve gotten from festivals is insane! Festivals for younger audiences, such as YALLFest, also often have fun games, food trucks, and more. The main purpose of book festivals is to serve as a fun gathering for all book lovers to come together and celebrate the joy of reading.

Book fairs, while also serving as a gathering place for book lovers, tend to differ in their main purpose. While some book fairs have an option for readers to come and visit, there usually aren’t any events such as talks, signings, or giveaways. These fairs are mainly for people working in publishing to promote themselves and/or their books. Publishers from around the world set up booths with their information and upcoming titles, and meet with other publishers to buy and sell rights. Fairs such as the Frankfurt Book Fair, the largest book fair in the world, only have a few days that are open to the public to visit. The rest of the fair is spent facilitating meetings between literary agents, publishers, and editors. As Schoko Press writes, there might also be “Workshops and seminars . . . presenting topics on trends and industry news and developments.”

Book fairs are the best opportunity to meet more people in the industry, especially those in other book markets across the globe. Walking around these fairs, you’ll see industry professionals greeting old friends, pitching their books or authors, and meeting to collaborate on new projects. It’s basically a massive networking event for the publishing industry.

So, if you didn’t know, then now you know! Book festivals and fairs may seem similar, but they each serve a different and important purpose. If you’re a reader who’s looking to hear from your favorite author or get a signed copy, then you might want to stick to festivals. If you’re an author wondering about the difference, you’ll most likely be attending festivals to give talks and sign books, not the fairs. If you’re new to publishing and curious about the exchange of rights and networking in the industry, then a book fair might be the best bet! However, both provide amazing experiences for any lover of books and publishing, and if you get the chance to attend either, it will be an amazing experience you won’t forget.

If you would like to learn more about fairs and festivals or what events might be near you, here is a great article from Books Make a Difference that dives deeper into fairs and lists when and where they take place, and here is a great list of literary festivals from The Reading Lists.

illustrated cover art for book showing a car, a moon and city buildings. Text reads "Sleeping in My Jeans" and "Teaching Guide"

Reimagining Marketing with Curriculum-Based Teaching Guides

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Here at Ooligan Press, innovation has been the name of the marketing game in the past couple years. To market a book, you’ve got to market your brand.

This is where extending outreach to new or secondary audiences reimagines a stagnant brand strategy. We’ve taken the hassle away from literary analysis and created an online, self-guided curriculum for teachers, librarians, and independent learners alike.

Marketing to Educators

We all know Ooligan is staffed by Portland State graduate students. It would seem only natural that Ooligan serve educational or academic audiences outside of the typical target consumer. So, why teaching guides? And what titles will be included in this new outreach?

Extending our outreach to educators is really all about brand strategy. Every book has a specific target audience, but teaching guides act as promotional materials that appeal to a singular audience across multiple genres. This outreach attempts to solidify a stable target audience for our press. And a stable consumer means a potential increase in sales.

With creative writing exercises, reflection questions, and interactive activities, Ooligan’s new teaching guides will appeal to educators as well as the homeschooled learner or the not-so-enthusiastic reader. Not only do these guides reinforce Ooligan’s mission of regionality, community, inclusion, and social-emotional awareness, but they also strengthen pre-existing connections with educators and the Multnomah County Library.

In fact, as Ooligan Press’s 2021-22 Marketing Manager, I was shocked to learn that the press actually had dabbled with teaching guides in the past. With curriculum-based teaching guides of backlists like Ricochet River and Sleeping in My Jeans drowning somewhere in the deep, dark Ooligan archives, I took inspiration from the strategies of yesteryear and am seeking innovative ways to reimagine how these strategies may be more consistently and successfully implemented now and in the future.

In particular, we will be focusing this effort on YA titles. They may be fiction or nonfiction, but must teach valuable social-emotional lessons or spread awareness about key regional, historical, social, or political spheres. Think of it this way: if one of our YA titles can contribute to meaningful discussion in either a high school classroom or library setting, it is probably a worthy candidate for a teaching guide.

So, what does the process actually look like? Well, it’s taken some trial and error. First, the 2017 teaching guides from Ricochet River and Sleeping in My Jeans had to be redesigned. While the curriculum the 2017 Oolies had created is smart and interactive, the design was not much more than a PDF-converted Google Doc with some on-brand fonts. To ensure each guide seamlessly adhered to its respective title’s branding aesthetics, one volunteer crafts a beautifully designed guide. The sparkly new Ricochet River and Sleeping in My Jeans teaching guides are live on the Ooligan website’s Educator Portal, where access is just a simple click and download away for educators and independent learners.

The tricky bit? Creating the actual curriculum for new titles. Each teaching guide must have a particular set of interactive activities, discussions, and additional materials like comparative readings, teaching slideshows, and K-W-L curriculum worksheets.

Whew! Oolies are multi-talented, absolutely. But it’s not like all book publishers are versed in the art of curriculum building, so how the heck do we do it? With the assistance of fellow educators, our curriculum will be reviewed and given the green light. Once this happens and the curriculum has been created, a callout goes live for yet another designer to conceptualize and design the curriculum into a brand new teaching guide.

What’s Next?

Promotion, promotion, promotion.

With all this hard work, it’s crucial that we ensure these standards are incorporated into future production schedules. Project Managers now have access to a Teaching Guide Checklist to assess their title’s appropriateness for a teaching guide. In the Marketing Plan stage, project teams will begin planning for teaching guides in their Marketing and Publicity Highlights, and will begin production after blurb requests—before publication.

Oh, but that’s not all. We’ve got to spread the word. Social media promotion and community connections will be important here. So, get to work on those social media collateral callouts and continue to reach out to educators and libraries for some awesome deals on class sets. This year at Ooligan we’re all about innovation. If all is implemented successfully, teaching guides can set a precedent for a stable target audience within our little independent graduate press.