Many avenues come to mind when we think of marketing a book. Social media, public-facing events, local outreach, and more—there are numerous ways that authors and their teams can work to get consumers interested in the upcoming release. However, the one genre that seems to be overlooked here (leaving the responsibility to therefore fall on the writer) is poetry.
But the amount of holiday themed romance novels that are advertised through the last half of the year makes one wonder—does anyone read those books after the holiday season passes?
Each book has a unique aesthetic which is consistent across all marketing, design, publicity, and social media collateral. In order to inform this aesthetic, our team puts together a “branding brief” for each book. This document serves as a way to inform how our marketing should look and feel.