Tags: sales

Murray_Blog_Post_Spring_2025

Here & Queer (Coded): The Importance of Using LGBTQ+ BISAC Codes

Until publishers adapt to the usage of queer BISAC codes, we will never be able to measure the true extent of queer literature’s popularity, which is not only detrimental to accurate sales analysis, but also to the queer community itself. Queer literature has long existed in the margins—published only by independent presses, relegated to “special interest” bookstores, and so on. But with the genre’s significant and longstanding popularity, as well as its movement into the general public’s eye, there is no reason for it to remain on the sidelines.

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The Marketing Plan: Setting Your Book Up for Success

Marketing plans are a foundational document that make sure the entire process of publishing a book is cohesive, intentional, and appropriate to the audience and the goals of the book. The marketing plan is referenced in almost every other stage of the publishing process, so we have to be careful and put a lot of thought into the decisions we make because mistakes could cascade throughout the process and cause problems later.

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How Audiobooks Make it to Your Favorite Platforms

Rights holders, a term used to describe the person or publishing company with the rights to an audiobook, may choose one distributor over another for various reasons. It may be that the distributor offers the full production and distribution package, that their royalty rates are higher than those of their competitors, or that their audiobooks are accessible on different platforms than their competitors.