Blog

Stigma Stinks: A Love Letter to Novelizations of Films and Television

I’m sure most people who love stories relate to the experience of finishing a great piece of content and wishing they could have something else, anything, that would allow them to exist within that world for just one more millisecond. Many times, I end up watching or reading the same thing over and over again, trying to drink up as much of it as I possibly can, searching for hidden clues I’ve never noticed before. I argue that doing so does not diminish the quality of the work, does not detract from the artfulness of the story, so why do people believe that taking a film or television show and adapting it to a book format makes that book a meaningless endeavor?

Read more

Meet Your Favorite Characters: Fanart in Marketing

Have you ever thought about the benefits of being given access to fanart before a book’s release? Could it excite readers more and bring on a broader audience? Through fanart, readers can further explore their love for a novel and build a community with the artist, author, and people who feel the same.

Read more

Backlist Spotlight: Marketing Post-Publication

In the spring of 2025, there was a gap in our publication schedule while a project team waited to acquire their next manuscript. We took this opportunity to prioritize backlist marketing. . . . Quickly we realized there was room to improve our overall backlist marketing system.

Read more
1 2 219