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Alix-Martinez-Sp21-Blog

The Simple Way to Start Your Social Media Research

Social media research is an integral part of building a strong social media strategy. It forms the building blocks of your social media campaign and is an incredibly helpful guide to get everyone on the same page in a short amount of time. With that being said, if this is your first time working on a social media strategy, it may seem daunting going into it. These tips will help ease your fears and break down the process.

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Editing Translated Books

Many translators view editors as a necessary evil. In a perfect world, translators would be their own editors because they have a mastery of their chosen languages as well as a “literary gift” of their own to smooth the way for any idioms or metaphors that don’t translate easily. As it stands, most translators “resort” to working with an editor. So what is it about editors that is so irksome to translators?

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Fall in Love with These Five Oregon Romance Authors

Romance is an incredibly expansive genre, so it is not surprising that each author here offers their own unique take on the signature “happily ever after.” This blog features five romance authors who either hail from Oregon or lived here at some point: Lynda Aicher, Maisey Yates, Cindy Hiday, Catherine Anderson, and Elisabeth Naughton. From contemporary to historical, there is a romance book for everyone. Who knows, you may just fall in love with Oregon along the way!

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Branding a New Website for Ooligan Press

As the new manager for the Ooligan Press website, my team and I have been appointed a task of monumental importance. The work that we do will ultimately end up creating a brand for Ooligan Press, so our work needs to be a genuine representation of our goals and values. Though we are still in the beginning stages of our endeavor, we are excited by what we have accomplished so far.

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Live Author Events, Made Virtual

The screen can’t replicate the smell of a bookstore, the hug of a friend that you meet there, or the simple excitement of seeing an author you love in person. And let’s not forget the palpable energy you feel being in a room full of people who are attentively listening to a reading of delightful prose. Despite these shortcomings, it appears that virtual events have some winning qualities after all.

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A Season of Change at Ooligan Press

The arrival of summer means that our second-year students, including managers, are graduating and moving on from the program, while our new incoming managers are wrapping up their training and preparing to take over their departments for the summer term of classes. It will be interesting to see how these different experiences, learning environments, and mentalities will influence the press in the future.

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Literary Festivals In The Time of COVID

Literary festivals have long been considered a bastion of in-person connection for fans, authors, and publishing houses, but what do they look like in the new virtual world of COVID? The largest book festival in the world, the Edinburgh Book Festival, wrapped up their digital event at the end of August with the intent to “Keep the Conversation Going.” Implementing their first-ever virtual event, the festival drew in hundreds of thousands of viewers in the midst of the global pandemic.

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