Inside the Press: The Art of In-House Note-Taking
At Ooligan Press, one of the important things that keeps the press running are notes. Once a week, the entire press meets together to provide updates and share widespread announcements […]
The Marketing Plan: Setting Your Book Up for Success
Marketing plans are a foundational document that make sure the entire process of publishing a book is cohesive, intentional, and appropriate to the audience and the goals of the book. The marketing plan is referenced in almost every other stage of the publishing process, so we have to be careful and put a lot of thought into the decisions we make because mistakes could cascade throughout the process and cause problems later.