Marketing, Ooligan Press, Page 10

Marketing to the Unmarketable: Beyond Transactional Marketing

“There are people right outside of this door that will never get to see what you do, and that is not because they are uncivilized or they are uncultured or […]

Social Media Book Giveaways & You: Why Giveaway Culture Matters

Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.

How to Brand an Imprint

Publishing houses employ some of the most creative people around, and that creativity often extends further than just choosing the right books to publish. Marketers in publishing are challenging perceptions in a traditionally conservative industry by implementing targeted branding strategies. Branding is one of the most essential components to a marketing mix, and is usually recognized as an image or symbol companies use to differentiate themselves from other companies.

Email Like a Professional

Over the course of the year, along with learning how to market books, I’ve picked up a few tips about how to market yourself. After all, the hiring process (which we are all heading toward!) is usually just marketing your skill set to an employer’s needs. One of the keys to success in the quest for employment—whether finding a new job or retaining your current one—is undoubtedly professionalism. It’s almost like good design; it’s recognized by a few when it’s good and noticed by all when it’s not. So, I think it’s time to get down to brass tacks and talk about professionalism and email.
Emails are the bacon fat clogging my productivity levels, and I bet they are clogging yours too. Sticking to the successful formula of the Four Cs of Copyediting, I’ve come up with my own Four Cs of Emailing.