Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.
Publishing houses employ some of the most creative people around, and that creativity often extends further than just choosing the right books to publish. Marketers in publishing are challenging perceptions in a traditionally conservative industry by implementing targeted branding strategies. Branding is one of the most essential components to a marketing mix, and is usually recognized as an image or symbol companies use to differentiate themselves from other companies.
Over the course of the year, along with learning how to market books, I’ve picked up a few tips about how to market yourself. After all, the hiring process (which we are all heading toward!) is usually just marketing your skill set to an employer’s needs. One of the keys to success in the quest for employment—whether finding a new job or retaining your current one—is undoubtedly professionalism. It’s almost like good design; it’s recognized by a few when it’s good and noticed by all when it’s not. So, I think it’s time to get down to brass tacks and talk about professionalism and email.
Emails are the bacon fat clogging my productivity levels, and I bet they are clogging yours too. Sticking to the successful formula of the Four Cs of Copyediting, I’ve come up with my own Four Cs of Emailing.
I recently noticed that novels seem to be getting longer, so I did what any twenty-first century inquiring mind would and googled it. My search uncovered Publishers Weekly‘s “Fiction Gets […]
Spilling your guts is just exactly as charming as it sounds. —Fran Lebowitz Sorry, Fran. We think that spilling your guts is charming, and we plan to gush about Kait […]
Earlier this year, a friend and I were feeling particularly flush and went into a boutique well out of our price range. Among the silk gowns and hand-stitched shoes and […]
In the weeks since our last update, we have made great progress in the earliest stages of book production. We have selected a publication date for this special collection: October […]
Imagine you’ve just walked into Powell’s; the tables of books stand before you, as does a maze of shelves beyond shelves filled with potential rainy-day material. A cover with interesting […]
Crowdfunding. This seems to be the buzzword in DIY venues. Have an awesome tech idea? Crowdfund it. Conjured up an epic game worthy of geekdom fame? Crowdfund it. Want to […]
Design as a Marketing Tool and Editing Essentials: From the Big Picture to the Nitty Gritty are the two workshops that will be featured at the Write to Publish conference […]