Why choose Auteur? What do we have?
Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur erit qui in ea voluptate. Feugiat […]
Building a library – Prepare the future for a genius
Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur erit qui in ea voluptate. Feugiat […]
How to become a talented chef?
Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur erit qui in ea voluptate. Feugiat […]
Build a library in new style
Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur erit qui in ea voluptate. Feugiat […]
Specialty Markets: Thinking Outside the Bookstore
A smart book marketer knows to consider any opportunity to position a book to be sold. Sometimes this requires thinking outside the bookstore box. While specialty market sales might not make up the bulk of all book sales, they still add up and can provide a wider range of visibility for your upcoming title.
Desperately Seeking Special Markets: Finding the right homes for your book
It may come as a surprise, but books don’t magically appear in coffee shops, charming oceanside stores, or locally-owned bookshops. It takes research, phone calls, and actual human interaction to place books in smaller or non-traditional bookstores.
Goodreads Says Goodbye to Free Giveaways
Goodreads, the Amazon-owned social media site for bibliophiles, introduced a major overhaul to its giveaway system in early January. Previously, giveaways were free to host, making them a popular and cost-effective marketing tool for indie authors and publishers. Readers eager to win free books would browse the giveaways page and enter any contests that caught their eye, resulting in lots of exposure for books that might not otherwise get seen. The only cost to the host of the giveaway was that of the book (or books) and shipping.
Marketing One Book with Multiple Stories
I read Edgar Allan Poe in October. Why? For his scary stories. I know what I’m getting from any of Poe’s stories before I read them. Book publishers signal this to me in many ways.
Marketing Hot-Topic Books
There are two main ways we catch readers’ attention and sell books: helping readers to personally connect with the content (using excerpts in marketing, writing shelf talkers, and making in-person recommendations) and using the book as a symbol to engage in a large discussion. Readers use the books they buy to make a stand and a statement. The books bought by a reader or acquired by a publishing house show interests and opinions. By associating with the brand or concept of a book, readers tell their communities how they identify or believe.
Marketing to the Unmarketable: Beyond Transactional Marketing
“There are people right outside of this door that will never get to see what you do, and that is not because they are uncivilized or they are uncultured or […]