Queer Book Labels: Are They Helping or Hurting Sales?
According to NPD Bookscan, it seems that being an LGBTQ+ book is a good thing right now, at least for sales. But what if, in some ways, those same labels are losing sales as well?
3 Insights Into Social Media for Authors
Many debut authors feel overwhelmed and confused by social media. But with modern digital marketing tools like social media, it is possible for authors with even a modest marketing budget to expand their reach and connect with enthusiastic readers effectively and in a more targeted manner than ever before.
Books to Get You Hyped for THE KEEPERS OF ARIS!
As we at Ooligan prepare to publish our own YA fantasy novel, THE KEEPERS OF ARIS, here’s a list of Black YA fantasy novels that I recommend in no particular order.
Reimagining Marketing with Curriculum-Based Teaching Guides
To market a book, you’ve got to market your brand. This is where extending outreach to new or secondary audiences reimagines a stagnant brand strategy. [At Ooligan] We’ve taken the hassle away from literary analysis and created an online, self-guided curriculum for teachers, librarians, and independent learners alike.
A Selection of Gender Diverse Books With Characters Using Multiple Pronouns
For instance, there are many people who utilize multiple sets of pronouns for different reasons, whether that’s because of who they are with, the situation they are in, or simply because one pronoun doesn’t fully encapsulate how one experiences their gender. . . . So what are some books where characters are genderfluid and/or utilize multiple sets of pronouns?
A Look at How the Pandemic Impacted Book Events
The COVID-19 pandemic certainly changed the world when it came knocking on our doors in 2020. Things we didn’t expect to change did, while other things like in-person gatherings stopped […]
Using Sponsored Ads on Social Media to Sell Books
How does an author or publisher go about purchasing and targeting sponsorships for social media ads?
New Ways To Find New Books
There are many ways to find books for your reading pile. While recommendations from friends and booksellers will never go out of style, technology can help you out too.
Social Profit in the Process of Publishing Poetry
Many avenues come to mind when we think of marketing a book. Social media, public-facing events, local outreach, and more—there are numerous ways that authors and their teams can work to get consumers interested in the upcoming release. However, the one genre that seems to be overlooked here (leaving the responsibility to therefore fall on the writer) is poetry.
Holiday Romance Success
But the amount of holiday themed romance novels that are advertised through the last half of the year makes one wonder—does anyone read those books after the holiday season passes?