Holiday Romance Success
But the amount of holiday themed romance novels that are advertised through the last half of the year makes one wonder—does anyone read those books after the holiday season passes?
Marketing YA Fantasy
Each book has a unique aesthetic which is consistent across all marketing, design, publicity, and social media collateral. In order to inform this aesthetic, our team puts together a “branding brief” for each book. This document serves as a way to inform how our marketing should look and feel.
Why Do We Love Books About Bookstores?
Why are books about bookstores so magical? I am not sure I have a solid answer, but somehow bookstores manage to take us into other lands, and these two books remind us of that magic. The moment we walk through the bookstore door, a portal opens to a world of imagination and possibilities.
Eight Celebrity-Run Instagram Book Clubs and Where to Find Them
Celebrities or influencers with existing social media followings have found their platforms to be an opportunity to share their interests and spark mass discussions about books via book clubs on Instagram.
Understanding the Differences Between Middle Grade, Young Adult, and New Adult
There are a lot of blurred lines and gray areas, and even the pros sometimes have difficulty differentiating between these terms and properly placing novels in the correct category. But knowing the basics of each term (and understanding the audience each category represents) can help publishers and authors make sure their books succeed and can help booksellers and librarians make sure those books reach their intended audiences.
Anatomy of a Bookseller’s Shelf
Like publishers, booksellers are passionate about delivering books to the readers who will enjoy them the most. A lot of careful consideration, meticulous thought, and intense debate goes into positioning books on the shelves so that readers can find the one they can’t put down.
Marketing to Middle Grade
A great MG title should capture the child’s imagination, while also satisfying potential gatekeepers.
Marketing Plans 101
The Marketing Plan: the official unofficial draft of your entire campaign. It’s where you’ll determine your book’s target audience and brainstorm how to successfully position it in a congested market. A successful Marketing Plan uniquely appeals to its intended audience so your book sells.
Ooligan Books as the Major Arcana
Take a look and see if your favorite Ooligan title is listed and what your tarot match might be. Chances are there might be a fun message for you from the cards as well!
Five Books from Indie Presses to Gift around Mother’s Day
Mother’s Day celebrates all kinds of women and the ones they care for. What better gift to give the mother figure in your life than the power of words? Here are some recently published books to either gift or buddy-read for Mother’s Day!