Each book has a unique aesthetic which is consistent across all marketing, design, publicity, and social media collateral. In order to inform this aesthetic, our team puts together a “branding brief” for each book. This document serves as a way to inform how our marketing should look and feel.
Why are books about bookstores so magical? I am not sure I have a solid answer, but somehow bookstores manage to take us into other lands, and these two books remind us of that magic. The moment we walk through the bookstore door, a portal opens to a world of imagination and possibilities.
Celebrities or influencers with existing social media followings have found their platforms to be an opportunity to share their interests and spark mass discussions about books via book clubs on Instagram.
There are a lot of blurred lines and gray areas, and even the pros sometimes have difficulty differentiating between these terms and properly placing novels in the correct category. But knowing the basics of each term (and understanding the audience each category represents) can help publishers and authors make sure their books succeed and can help booksellers and librarians make sure those books reach their intended audiences.
Like publishers, booksellers are passionate about delivering books to the readers who will enjoy them the most. A lot of careful consideration, meticulous thought, and intense debate goes into positioning books on the shelves so that readers can find the one they can’t put down.
A great MG title should capture the child’s imagination, while also satisfying potential gatekeepers.
The Marketing Plan: the official unofficial draft of your entire campaign. It’s where you’ll determine your book’s target audience and brainstorm how to successfully position it in a congested market. A successful Marketing Plan uniquely appeals to its intended audience so your book sells.
Take a look and see if your favorite Ooligan title is listed and what your tarot match might be. Chances are there might be a fun message for you from the cards as well!
Mother’s Day celebrates all kinds of women and the ones they care for. What better gift to give the mother figure in your life than the power of words? Here are some recently published books to either gift or buddy-read for Mother’s Day!
Being mostly virtual for the past two years has affected multiple industries, and publishing is no exception. Where book releases and author tours were once in-person at local bookstores, they are now virtual (or canceled), among other changes. This also means that the way marketers advertise books has changed as well. Marketing books has always been an ever-changing field, but now this fact rings even more true.