The Marketing Plan: the official unofficial draft of your entire campaign. It’s where you’ll determine your book’s target audience and brainstorm how to successfully position it in a congested market. A successful Marketing Plan uniquely appeals to its intended audience so your book sells.
Take a look and see if your favorite Ooligan title is listed and what your tarot match might be. Chances are there might be a fun message for you from the cards as well!
Mother’s Day celebrates all kinds of women and the ones they care for. What better gift to give the mother figure in your life than the power of words? Here are some recently published books to either gift or buddy-read for Mother’s Day!
Being mostly virtual for the past two years has affected multiple industries, and publishing is no exception. Where book releases and author tours were once in-person at local bookstores, they are now virtual (or canceled), among other changes. This also means that the way marketers advertise books has changed as well. Marketing books has always been an ever-changing field, but now this fact rings even more true.
Less intimidating than it sounds, a “book mock-up” is the general term for a number of online templates that are designed to turn your cover image into 3D promotion graphics just like the professionals make. Keep reading to learn more about how to create book mock-ups, where to find them online, and suggestions on where to use them in your book’s marketing materials.
Recently, an uptick of hate and xenophobic violence has called attention to charities such as Stop AAPI Hate and #HATEISAVIRUS, which work to end systemic violence and protect Asian communities in America. A list of charities to support, including the ones above, can be found here. In the meantime, you can help uplift Asian American voices by supporting the works of Asian American authors who create and contribute to the richness, diversity, and culture of the Pacific Northwest.
While TikTok has been utilized by publishers, authors, and bookstores, I have found that most of my BookTok book recommendations have come from laypeople or avid readers who love books but do not have any vested interest in book sales.
Since its founding, the program has honored over six hundred local writers and publishers and distributed more than one million dollars in fellowships and awards.
About once a month I visit Third Eye Books, Portland’s only independent, Black-owned bookstore. Located right off Division Street and 33rd Ave in inner SE Portland, this delightful bookstore is tucked away inside an old Portland house.
The process of requesting blurbs begins with a massive contact sheet—a focused list of people who may be interested in writing a blurb for the book. It involves reaching out to a lot of people: “the more names, the more likely you are to get a yes,” Tucker says, adding that we want to ask people who have a “strong connection with both [the] audience and the material…because the more focused the blurb list is on your audience, the better.” In our case, this all proved true.