Marketing, Ooligan Press, Page 5

Understanding the Differences Between Middle Grade, Young Adult, and New Adult

There are a lot of blurred lines and gray areas, and even the pros sometimes have difficulty differentiating between these terms and properly placing novels in the correct category. But knowing the basics of each term (and understanding the audience each category represents) can help publishers and authors make sure their books succeed and can help booksellers and librarians make sure those books reach their intended audiences.

Anatomy of a Bookseller’s Shelf

Like publishers, booksellers are passionate about delivering books to the readers who will enjoy them the most. A lot of careful consideration, meticulous thought, and intense debate goes into positioning books on the shelves so that readers can find the one they can’t put down.

Marketing to Middle Grade

A great MG title should capture the child’s imagination, while also satisfying potential gatekeepers.

Marketing Plans 101

The Marketing Plan: the official unofficial draft of your entire campaign. It’s where you’ll determine your book’s target audience and brainstorm how to successfully position it in a congested market. A successful Marketing Plan uniquely appeals to its intended audience so your book sells.

Ooligan Books as the Major Arcana

Take a look and see if your favorite Ooligan title is listed and what your tarot match might be. Chances are there might be a fun message for you from the cards as well!

Five Books from Indie Presses to Gift around Mother’s Day

Mother’s Day celebrates all kinds of women and the ones they care for. What better gift to give the mother figure in your life than the power of words? Here are some recently published books to either gift or buddy-read for Mother’s Day!

Three Tips for Marketing in a COVID World

Being mostly virtual for the past two years has affected multiple industries, and publishing is no exception. Where book releases and author tours were once in-person at local bookstores, they are now virtual (or canceled), among other changes. This also means that the way marketers advertise books has changed as well. Marketing books has always been an ever-changing field, but now this fact rings even more true.

Promote_your_book_on_social_media_like_the_experts,_for_free.

Book Mock-Ups for Beginners

Less intimidating than it sounds, a “book mock-up” is the general term for a number of online templates that are designed to turn your cover image into 3D promotion graphics just like the professionals make. Keep reading to learn more about how to create book mock-ups, where to find them online, and suggestions on where to use them in your book’s marketing materials.

Asian American Authors of the Pacific Northwest

Recently, an uptick of hate and xenophobic violence has called attention to charities such as Stop AAPI Hate and #HATEISAVIRUS, which work to end systemic violence and protect Asian communities in America. A list of charities to support, including the ones above, can be found here. In the meantime, you can help uplift Asian American voices by supporting the works of Asian American authors who create and contribute to the richness, diversity, and culture of the Pacific Northwest.

How BookTok Made Me Fall in Love with YA Fiction

While TikTok has been utilized by publishers, authors, and bookstores, I have found that most of my BookTok book recommendations have come from laypeople or avid readers who love books but do not have any vested interest in book sales.

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