An effective hook gives readers a taste of what the book is about and why they should read this particular book, as compared to any other book on the shelf. An effective hook might shock a reader or get them to ask questions, leaving them wanting more.
Marketing plans are a foundational document that make sure the entire process of publishing a book is cohesive, intentional, and appropriate to the audience and the goals of the book. The marketing plan is referenced in almost every other stage of the publishing process, so we have to be careful and put a lot of thought into the decisions we make because mistakes could cascade throughout the process and cause problems later.
Thorn City is Ooligan Press’ forthcoming suspense/thriller title. Now that the developmental edit and title generation have been completed, the book is moving on to the next steps. During the Winter 2023 term, the heavy copyedit was sent to the author for review and the Thorn City team has been working on the persona exercise, marketing plan, and cover design brief.
Branding Brief—The branding brief defines what we want the “brand” to be for your book. At Ooligan Press, each book we publish has a unique brand—meaning each book has a unique aesthetic which communicates its message and makes it different from other books.
…you have poured your heart into your book and now the marketing department at Ooligan is here to help get that book into the hands of readers. The following blog post is meant to outline some of the steps in the marketing process so you feel informed and in the loop.
So, you wrote a killer query letter and submitted a proper proposal. You won over Acquisitions and we pitched your project to the press successfully, then we offered to publish your book: now what? For the sake of transparency and in an effort to demystify this crazy little thing called publishing, I humbly offer you an inside look at what you can expect when working with Ooligan Press.