Publishing

THEMA

What is THEMA? (And Why Does It Matter?)

THEMA is a system used for categorizing books by their subject matter. Like Book Industry Standards and Communications (BISAC) or Book Industry Communication (BIC), THEMA codes classify book subjects, making the process of classifying titles simpler. Unlike BISAC or BIC, these codes are not solely used in a specific region like Europe or North America. Due to THEMA being a multilingual system, it can be utilized on an international level.

Gallasch_Publishing_Summer_2024

How Can Authors Find Comp Titles?

One of the most important parts of the acquisitions process for a publisher is determining if a manuscript they are considering is likely to sell enough copies to make financial sense to publish. One of the ways publishers can determine audience interest is finding comparative titles, or comp titles. While a winning set of comp titles isn’t the secret to getting a book deal, understanding their function in publishing and having a few solid options will help any author seeking publication position their book effectively.

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