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We’re All on Our Way to Becoming Bookstagram Stars

Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.

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The Need for a New Cover

Book covers have long been considered the most immediately important part of a book’s design. A book’s cover is the first thing a potential reader sees in a bookstore, and has the dual job of adequately invoking the book’s contents and being aesthetically pleasing. Before the popularity of ebooks and the ability to buy books online, book covers were seen in person, usually on a shelf. In more recent years, publishers must take into account how their book cover will look as a thumbnail, which drastically changes the requirements.

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