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cookbook_winter_21_blog

Food Blog to Cookbook: How Blogging Leads to Cookbook Success

More often than not, the cost of producing a physical cookbook can leave you in the red or just barely breaking even, no matter how popular the book is upon release. None of that even covers the mental health, time, and energy involved in the creation. Despite the arduous process, given the right planning and dedication, publishing a cookbook can still lead to success, especially if you start with a blog.

JohnsonLawson_Winter_2022_Blog

When the Pub Date Changes: A Project Manager’s Experience

In late December, our publisher was informed that a major portion of the shipment that was en route to our distributor was lost. She acted fast, looping in the Design Manager, Operations Manager, and me, the Project Manager, and we did some major troubleshooting. FedEx was attempting to locate the shipment, hopeful that it would be found after the holiday backlog cleared. The publisher reached out to Ingram, our distributor, to see if it was feasible to use their print-on-demand service to ensure we would have books in time to meet the industry deadline for new titles. Because of many factors (timing, holiday closures, and staffing numbers), the success of this option was not guaranteed. Ultimately, moving the publishing date forward a month was the best solution.

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