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Getting to Know a Book Through Marketing

Book marketing is a great way to get to know a book. It not only allows one to be involved with a manuscript through the entire publishing process, but it gives those responsible for marketing books the chance to tell a story about the story. Sometimes these stories work really well, and other times ideas fall flat—that’s marketing. Nevertheless, coming up with a solid marketing plan, or even a functional concept that works well for a book, typically comes from the text itself. But even before those ideas roll out, the marketing process has started; it begins as soon as a manuscript arrives at the press.