Tags: Alaska Editing historical fiction Inside Ooligan

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Editing Historical Fiction Content: Issues of Trademark Violation

When is it acceptable to mention a brand, and when does it cross the line into trademark infringement? This issue comes up often in historical fiction texts when the author wants to mention an item or company to help secure the storyline in time and place. When placed appropriately, such references add authenticity to the work. There are a few primary concepts to keep in mind as you approach trademarked brands and items.