Kobo Dives Headfirst into Audiobook Market
The appeal of audiobooks lies in their ability to give someone the experience of a novel within the always-on-the-go lifestyle that our culture has embraced. Prior to the wide availability of audiobooks, for many there simply isn’t enough time in the day to sit down and read a book. A book’s greatest strength, its ability to allow one to escape from reality, was also its greatest weakness, as it meant that time couldn’t be spent doing other things.