The Rise of Livestreaming Authors
Every author and publisher knows that social media is a crucial component of marketing; however, it is more important to understand new, emerging trends in the media marketing world. Most authors remember the hit of the novel trailer and how Epic Reads swept viewers away with some of Harper’s most amazing adverts. Once again, they’ve stepped into the media marketing world and surfaced with a new trend that is starting to become viral: livestreamed readings and interviews with authors.