Tags: backlist book marketing books Eliot Treichel


Backlist to the Future

Everything in book marketing requires advance planning. So even before your beloved project reaches the eyes of millions of readers, we are strategizing ways to sustain a productive life long after it publishes. We do this because evergreen and backlist titles are huge assets to supporting the press as a whole. So when the excitement dials back after a book’s release, we look for ways to support it long after as a backlist title.