Tags: book marketing comp titles Manager Monday Marketing


Finding the Right Comp Titles

Looking at comparative titles, or comp titles, is a great way to understand the market potential of a book project. To put it simply, a comp title is an already published book that has shared sales, genre, and marketing qualities to a developing manuscript that hasn’t been released yet. We use comp titles in publishing because they contextualize the future of an acquired manuscript by giving us information on how similar books performed, and they also help us strategize our marketing efforts as a project goes through the publishing process. But what makes a good comp title?