Personal Branding: How to Market Yourself as a Publishing Professional
At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.