Tags: determining message and positioning Marketing marketing book projects message


The Sleeping in My Jeans Team Takes on Positioning

For the Sleeping in My Jeans team, finalizing the book’s message and positioning are our primary goals for the term. We’re also doing a lot of other stuff, like sending out sales kits, preparing for a cover reveal, and you know, getting the book headed in the direction of the printer, but all of that relies on a successful, strong positioning statement and a marketing plan that’s founded on a solid message. And like with any book, it can be a tough process.