Independent Bookstores Get Smart With Marketing
As a self-proclaimed book lover, a bookstore is my haven. Bookworms everywhere love walking down different stacks and gazing at all there is. I do have a preference for some bookstores over others, however. An independent bookstore has more of a genuine feel than a generic big-box store. Add Amazon and all the different digital options on the market, and readers have a multitude of options for where to get their books. How does an independent bookstore compete with these giants?