Marketing Toward Teens
It is no secret that young adult literature has exploded in the last couple of years. The Hunger Games, Divergent, and Twilight series have elevated the status of the genre. And as more and more adults reach for young adult books on the shelf, how do publishing houses market these books? Some publishing professionals say that it is important to “give authors ‘social media’ training [and] make sure they become invested and actively involved with maintaining their social media pages” (Yin 2012). Having an active social media presence, it seems, is crucial to having a successful book because that is where the teens are—online. Everyone has a social media page of some sort, so it is imperative that an author connects with these people online because “teenagers are reading! They want access to the writer, and one only needs to look as far as John Green and his website, Nerdfighteria.com, to see what an authentic voice can do for building a community of loyal followers and readers” (Publishing Perspectives 2015).