Tags: Marketing Ooligan Publishing Ricochet River


Remarketing a Reprint: Ricochet River’s Twenty-Fifth Anniversary Edition

Book marketing is a funny business. First of all, it’s impossible to predict what will sell and what won’t. You just have to put everything you can into attracting an audience and getting the word out, then hope to everything you believe in that people buy your book out of the millions that are already out there. These difficulties are only increased when the book you’re working on isn’t new but, in fact, has been published for twenty-five years.