Queer Book Labels: Are They Helping or Hurting Sales?
According to NPD Bookscan, it seems that being an LGBTQ+ book is a good thing right now, at least for sales. But what if, in some ways, those same labels are losing sales as well?
3 Insights Into Social Media for Authors
Many debut authors feel overwhelmed and confused by social media. But with modern digital marketing tools like social media, it is possible for authors with even a modest marketing budget to expand their reach and connect with enthusiastic readers effectively and in a more targeted manner than ever before.
Inside Ooligan Press: The Beginning Stages of a Manuscript with Ooligan
The WHERE WE CALL HOME launch party went off without a hitch. Now we get to do the whole book production process all over again!
Reimagining Marketing with Curriculum-Based Teaching Guides
To market a book, you’ve got to market your brand. This is where extending outreach to new or secondary audiences reimagines a stagnant brand strategy. [At Ooligan] We’ve taken the hassle away from literary analysis and created an online, self-guided curriculum for teachers, librarians, and independent learners alike.
Inside Ooligan Press: Your Manuscript is Accepted! Now What?
So, you wrote a killer query letter and submitted a proper proposal. You won over Acquisitions and we pitched your project to the press successfully, then we offered to publish your book: now what? For the sake of transparency and in an effort to demystify this crazy little thing called publishing, I humbly offer you an inside look at what you can expect when working with Ooligan Press.
Social Profit in the Process of Publishing Poetry
Many avenues come to mind when we think of marketing a book. Social media, public-facing events, local outreach, and more—there are numerous ways that authors and their teams can work to get consumers interested in the upcoming release. However, the one genre that seems to be overlooked here (leaving the responsibility to therefore fall on the writer) is poetry.
Holiday Romance Success
But the amount of holiday themed romance novels that are advertised through the last half of the year makes one wonder—does anyone read those books after the holiday season passes?
Marketing YA Fantasy
Each book has a unique aesthetic which is consistent across all marketing, design, publicity, and social media collateral. In order to inform this aesthetic, our team puts together a “branding brief” for each book. This document serves as a way to inform how our marketing should look and feel.