Tags: publishing

Murray_Blog_Post_Spring_2025

Here & Queer (Coded): The Importance of Using LGBTQ+ BISAC Codes

Until publishers adapt to the usage of queer BISAC codes, we will never be able to measure the true extent of queer literature’s popularity, which is not only detrimental to accurate sales analysis, but also to the queer community itself. Queer literature has long existed in the margins—published only by independent presses, relegated to “special interest” bookstores, and so on. But with the genre’s significant and longstanding popularity, as well as its movement into the general public’s eye, there is no reason for it to remain on the sidelines.

TateSearsBlogPostWinter2025

How to Use Circana Bookscan’s Advanced Features

We here at Ooligan primarily use Circana Bookscan to find comparative titles or “comp titles” which are books we use as reference points to inform our own marketing efforts and sales expectations. The books we use have to be very similar and it can be a laborious task if you don’t know what you’re doing. Fortunately I’m here to walk you through some more advanced features of Circana Bookscan to make finding the data you need easier.

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Why You Should Read More History Books

“History books can reveal patterns, offer context to current events and provide facts that a reader is forced to face (and history books aren’t all hard, cold facts that must be memorized, might I add). Fictional stories sometimes glorify and romanticize toxic and illegal actions, and although most people can differentiate between what they find cool in fiction versus reality, others can find it desensitizing.”

A book with a reel of film on top, representing the adaptation of a novel into a film.

Stigma Stinks: A Love Letter to Novelizations of Films and Television

I’m sure most people who love stories relate to the experience of finishing a great piece of content and wishing they could have something else, anything, that would allow them to exist within that world for just one more millisecond. Many times, I end up watching or reading the same thing over and over again, trying to drink up as much of it as I possibly can, searching for hidden clues I’ve never noticed before. I argue that doing so does not diminish the quality of the work, does not detract from the artfulness of the story, so why do people believe that taking a film or television show and adapting it to a book format makes that book a meaningless endeavor?

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What Are Subsidiary Rights?

Subsidiary rights are a vital aspect of modern publishing, offering significant benefits in terms of revenue, reach, and brand development. For authors and publishers, effectively managing these rights can lead to greater success and sustainability in the competitive world of books. Understanding and leveraging subsidiary rights can transform a single publication into a multifaceted product with global appeal.

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