We here at Ooligan primarily use Circana Bookscan to find comparative titles or “comp titles” which are books we use as reference points to inform our own marketing efforts and sales expectations. The books we use have to be very similar and it can be a laborious task if you don’t know what you’re doing. Fortunately I’m here to walk you through some more advanced features of Circana Bookscan to make finding the data you need easier.
The regulation aims to track and hold accountable everyone in the supply chain of these products. The EUDR presents a challenge for book publishers in particular and some are already preparing to meet them. If you’re worried about understanding the legalese and when to comply, have no fear! There are plenty of resources to help.
“History books can reveal patterns, offer context to current events and provide facts that a reader is forced to face (and history books aren’t all hard, cold facts that must be memorized, might I add). Fictional stories sometimes glorify and romanticize toxic and illegal actions, and although most people can differentiate between what they find cool in fiction versus reality, others can find it desensitizing.”
Satisfaction clauses can be a way for a publisher to ensure that they will get a return on their investment. However, these kinds of clauses often hold a level of subjectivity that make them controversial in the publishing industry, and not everyone chooses to use them.
Independent bookstores have survived and thrived by embracing community, curation, and creative convening. Learn how these three strategies can elevate your marketing in the post-digital era, offering a personal touch in a world of mass production.
I’m sure most people who love stories relate to the experience of finishing a great piece of content and wishing they could have something else, anything, that would allow them to exist within that world for just one more millisecond. Many times, I end up watching or reading the same thing over and over again, trying to drink up as much of it as I possibly can, searching for hidden clues I’ve never noticed before. I argue that doing so does not diminish the quality of the work, does not detract from the artfulness of the story, so why do people believe that taking a film or television show and adapting it to a book format makes that book a meaningless endeavor?
At Ooligan Press, one of the important things that keeps the press running are notes. Once a week, the entire press meets together to provide updates and share widespread announcements […]
Subsidiary rights are a vital aspect of modern publishing, offering significant benefits in terms of revenue, reach, and brand development. For authors and publishers, effectively managing these rights can lead to greater success and sustainability in the competitive world of books. Understanding and leveraging subsidiary rights can transform a single publication into a multifaceted product with global appeal.
I think for many of us book lovers, book buying and actually reading said books are pretty much separate hobbies. And so this is for those who would like to build their own personal physical library, no matter how big or small, without breaking the bank.
From covers to interiors to collateral, InDesign is great for book designers, especially because it is a publishing industry standard. However, learning InDesign can be quite a task, especially if you are new to the industry. Here are some helpful InDesign tips that I have learned during my time at Ooligan Press.