Book Descriptions as Marketing Copy: An International Lens
As a reader, I never gave much thought to how book descriptions were written. If pushed, I might have guessed that they were written by the author, or maybe the […]
The EU Deforestation Regulations: Simplified
In June 2023, the European Union introduced the EU Deforestation Regulation, a sweeping replacement for the EU Timber Regulation that had been in place for the previous decade. While the […]
Writing Rules Need Not Apply
Now that I’m one year into the book publishing program at Ooligan, I can clearly see a disconnect between what writers talk about among each other and the publishing world. This is especially true when it comes to writing “rules” that circulate in writing circles and on all the writing-related hashtags.
Choosing a Readable Font
How do you choose a font? Leave the default in? Google the top five fonts for fiction and pick one? Research which fonts are accessible? There are a few basic principles that should be considered before everything else.
An Introduction to The Chicago Manual of Style
The Chicago Manual of Style has a lot of information in it. But once you get a hang of how things are organized and how to best search within the guide, you can quickly begin finding all the information you need to help bolster your editing skills.
How to Use Circana Bookscan’s Advanced Features
We here at Ooligan primarily use Circana Bookscan to find comparative titles or “comp titles” which are books we use as reference points to inform our own marketing efforts and sales expectations. The books we use have to be very similar and it can be a laborious task if you don’t know what you’re doing. Fortunately I’m here to walk you through some more advanced features of Circana Bookscan to make finding the data you need easier.
How to Set Your Marketing Up for Success
As the author, you are the best advocate for your book. So in the early stages after acquisition, you can focus on getting your book out there on your end. Which really means putting yourself out there.
Putting the Monster in Marketing
“Beyond simply boosting visibility, fan art has become a powerful marketing tool for romance authors and publishers. By embracing this creative force and creating strong connections with fan artists, the romance industry is unlocking new avenues for engagement and building a more vibrant and sustainable future for the genre.”
Quotation Marks Matter: Straight vs. Curly Explained
Straight quotes open and close a quotation in the same style, while curly quotes are curved and directional, arching towards the text they enclose. They also have distinct opening and closing versions for both single and double quotes. So why are there two quotes to begin with?
Love at First Sight
The continued shift toward illustrated covers appeals to a younger audience, emulating the popularity of the same trend in YA, causing confusion and misinterpretation of the intended audience for these books. This is a concerning failure to match content with audiences as social media such as BookTok picks up adult romance books, including those with high levels of spice content, and promotes them to the primarily YA audience.