BookTok vs. Bookstagram—Who Will Win: Readers or Publishers?
For marketing books, and not just YA, it feels like a no-brainer.
For marketing books, and not just YA, it feels like a no-brainer.
Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
The purpose of a press release is to make news and generate publicity, and they’re an incredibly effective way to get that attention, but not if they aren’t written effectively.
For gross books that can be saved, there is an arsenal of tools a bookseller can use to make a book presentable. As a former used book seller, I’m sharing the tips and tricks I picked up so that you can clean your books too.
Once classes started in September, we wasted no time getting the ball rolling on our newest title, WHERE WE CALL HOME: ESSAYS FROM THE LANDS, SEAS, AND SKIES OF THE PACIFIC NORTHWEST by Josephine Woolington. We kicked off the term by finalizing the title and are rolling ahead with the cover design and copyedits.
We’ve all doubted ourselves at some point, like we are an imposter in a world of capable people. That’s your imposter syndrome. But how do we fight it? We know that we are strong, capable, and knowledgeable, so how do we convince that little voice in the back of our heads? Here are some tips to achieve some peace of mind.
In the world of book publishing, the word feedback calls to mind the image of an editor handing a manuscript back to the writer filled to the brim with little red marks. Authors need feedback and editing to polish their work and deliver the best writing they can. It follows that the publishing professionals who are working to produce a book can’t afford to stagnate either. Any career professional must grow, and being able to hear and effectively implement feedback is crucial to that end.
Everyone loves to read in coffee shops; a warm cup of coffee or tea and soft jazz piping through the speakers—what’s not to love? The problem is that all the coffee shops tend to close in the afternoon or early evening. When the sun goes down in the city, where’s a book lover to go?
Fall is coming to an end in Portland, and the temperatures have started decreasing. As mornings get colder, we turn to those hot drinks that always bring a little extra energy boost to start the day. Of course, among those are espresso-based drinks. There’s nothing that goes better with that delicious beverage than a nice book, but depending on what you are drinking, you might want to try different types of literature. Here are some recommendations about what to read while drinking your favorite espresso-based drink.
At face value, there seems to be a lot of technical knowledge involved with design work. That’s definitely true, but it’s a much more accessible body of knowledge than you might think, particularly when it comes to giving feedback during the cover design rounds.