Branding for Authors: Is It Authentic?
Authors are, in a sense, a business unto themselves. In a digital age when personal presence is what sells the book on social media, it is critical for authors to have a consistently branded page or account for users to follow and engage with. But this consistency, this need to post only certain tweets or pictures, might be considered the epitome of the “social media as a false reality” argument. Does having a consistent brand make someone inauthentic online?