Tags: collateral Marketing Marketing Ooligan


The Importance of Collateral in Book Publishing

Right from the start, I wanted to focus on marketing throughout the Book Publishing program because it was what I knew best from a previous internship. And lucky for me, on my first day I was assigned to a project group that was in the marketing stage. While I had experience with social media, blog posts, and other digital forms of marketing, I had never heard of the term “collateral” before and wasn’t aware of its significance in marketing.