Why Influencer Marketing is More Important Than You Think
What is it about influencer marketing that drives opinions so far apart? I have taken some of the most popular counter-arguments and contrasted them with my own view.
3 Insights Into Social Media for Authors
Many debut authors feel overwhelmed and confused by social media. But with modern digital marketing tools like social media, it is possible for authors with even a modest marketing budget to expand their reach and connect with enthusiastic readers effectively and in a more targeted manner than ever before.
Inside Ooligan Press: Your Manuscript is Accepted! Now What?
So, you wrote a killer query letter and submitted a proper proposal. You won over Acquisitions and we pitched your project to the press successfully, then we offered to publish your book: now what? For the sake of transparency and in an effort to demystify this crazy little thing called publishing, I humbly offer you an inside look at what you can expect when working with Ooligan Press.
Using Sponsored Ads on Social Media to Sell Books
How does an author or publisher go about purchasing and targeting sponsorships for social media ads?
Social Profit in the Process of Publishing Poetry
Many avenues come to mind when we think of marketing a book. Social media, public-facing events, local outreach, and more—there are numerous ways that authors and their teams can work to get consumers interested in the upcoming release. However, the one genre that seems to be overlooked here (leaving the responsibility to therefore fall on the writer) is poetry.
Designing Basic Social Media Images for Your Book
Are you lost when it comes to designing social media images for your upcoming book? This step-by-step guide walks you through the process of creating basic social media images to promote your book, including the preferred image dimensions for several social media platforms.