INSIDE OOLIGAN How We Publish Books (7)

After working closely with Ooligan’s Acquisitions department, you’ll build a relationship with your book’s Project Manager. The Project Manager is like a tour guide, chaperoning your manuscript through the publishing process. As various departments work with and around the manuscript, the Project Manager ensures things stay on schedule—or at least as close to on schedule as possible. The Project Manager doesn’t do it alone though; the book project team plays a critical role in getting your book into the hands of readers.

The team is responsible for crafting many essential documents. For example, with guidance from the Marketing department, the team creates the book’s marketing plan, which is the foundation of how the book will be promoted up to publication, during its launch, and for the approximate year after publication. This document also includes critical pieces of copy such as the back cover description, the author bio, and the book’s overall hook. The Project Manager is responsible for communicating the marketing plan to the author and guiding the team in readjusting as needed based on the author’s feedback.

As the marketing plan is implemented, the team is also responsible for creating the promotional materials themselves. Team members create social media posts, including copy and images, which Ooligan’s Social Media department posts across the press’s social media accounts. The team’s familiarity with the book—its subject matter, themes, characters, etc.—enables them to create meaningful and relevant social media posts. The team is like the book’s best friend; they’ve gotten to know the book well and want to see it be successful. The farther along we go into the book creation process, the more deadlines and tasks need to be juggled, so the Project Manager stays on top of communicating expectations about what deliverables are needed and when.

As the big day approaches, the team hones in on getting ready for the book launch. Think of your favorite book launch event. Maybe you loved it because of the free swag or the yummy snacks. Maybe the interview with the author was memorable, the questions diving deep into the who, what, and why of the book and its creator. Everything that goes into a book launch has to be planned ahead of time, and this is where the team and the Project Manager really have a chance to shine. Flyers and posters for the event, engaging questions for the Q & A, free goodies for the audience, and a space to actually hold the event—all of these things and more are the focus of the team and Project Manager in the months, week, days, and even hours leading up to the book launch. It’s normal to have a lot of questions as publication day approaches, and the Project Manager is still your go-to person to help you as the author before and on the day of your book launch.

After your book is finally out in the world, the hard work of the team and Project Manager continues to pay off as Ooligan posts about the book on social media and applies to book awards applicable to your book. Because Ooligan is a student-run press, the team and Project Manager will soon continue on their way, joining other book teams, participating in different classes, and graduating. Ooligan’s graduate program is only two years long, but in that time, each of us puts our heart and soul into making the books we work on the best they can be and helping our authors have the best publishing experience possible.

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