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Inside Ooligan Press: The Beginning Stages of a Manuscript with Ooligan

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The dust has settled. The Where We Call Home launch party went off without a hitch (unless you consider a random man offering Ramon, the illustrator, some homemade chocolate drink in the middle of the book talk a “hitch”). Josephine and Ramon continue to participate in book events and sell the book. I am a proud project manager.

Now we get to do the whole book production process all over again!

My project team is sticking to the nonfiction category, but we’re moving away from the natural sciences; our next manuscript, A Family, Maybe, is a memoir by Lane Igoudin about his and his husband’s struggle to form a family in the mid-2000s. It’s got drama. It’s got humor. It’s got love. My team and I are having a great time working on it.

Much has been happening this term for A Family, Maybe. The acquisitions team wrapped up the developmental edit, we’re working on the copyedit now, and we are about to start on the cover design. For my team specifically, the main focus this term has been on generating the inward-facing documents that will help us market the book. The two main documents that we’ve had our hands on so far are the persona exercise and the marketing plan. The persona exercise is an activity that my team and I did together to make up characters who we think would be interested in the book. We make up a primary audience member and secondary audience member from the ground up, identifying everything from their demographics to their family lives to their favorite foods. Being familiar with these characters’ lives helps us figure out how they would find A Family, Maybe. Would they see posts about it on social media? Would people in their lives recommend it? Would they purposely, directly seek it out?

The marketing plan is similar in the sense that we are creating the backbone of the manuscript. We include the “demographics” of the book (title, ISBN, BISAC codes, etc.) along with comparative titles, hook, back cover copy, and much more. This document serves as the foundation from which all subsequent documents stem. Soon it will be finalized, and then we’ll be moving onto generating a contact sheet. Once we reach that stage, I’ll have come full circle as a member of Ooligan; when I joined the press back in January 2022, the team I was on was in the contact stage.

It’s bittersweet, the thought that I’ve almost arrived at the same place that I started. Professionally, I’ve come so far in the past year. I have so many invaluable skills and experiences that I will take with me into my career. Yet my time at Ooligan is approaching its end. I’ll be training up a new manager in spring who will take over my role when I graduate in June. Although I am looking forward to imparting my knowledge to my successor, I’m finally starting to feel like I’ve really got the hang of this whole Ooligan thing.

But so it goes. I’m going to give my last few months, and the A Family, Maybe manuscript, my all, and I can’t wait to help it be the best it can be. There are some strong contenders for project manager after me, and I know that the next cohort is going to do a fantastic job!

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Inside Ooligan Press: Your Book’s Project Manager

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After working closely with Ooligan’s Acquisitions department, you’ll build a relationship with your book’s Project Manager. The Project Manager is like a tour guide, chaperoning your manuscript through the publishing process. As various departments work with and around the manuscript, the Project Manager ensures things stay on schedule—or at least as close to on schedule as possible. The Project Manager doesn’t do it alone though; the book project team plays a critical role in getting your book into the hands of readers.

The team is responsible for crafting many essential documents. For example, with guidance from the Marketing department, the team creates the book’s marketing plan, which is the foundation of how the book will be promoted up to publication, during its launch, and for the approximate year after publication. This document also includes critical pieces of copy such as the back cover description, the author bio, and the book’s overall hook. The Project Manager is responsible for communicating the marketing plan to the author and guiding the team in readjusting as needed based on the author’s feedback.

As the marketing plan is implemented, the team is also responsible for creating the promotional materials themselves. Team members create social media posts, including copy and images, which Ooligan’s Social Media department posts across the press’s social media accounts. The team’s familiarity with the book—its subject matter, themes, characters, etc.—enables them to create meaningful and relevant social media posts. The team is like the book’s best friend; they’ve gotten to know the book well and want to see it be successful. The farther along we go into the book creation process, the more deadlines and tasks need to be juggled, so the Project Manager stays on top of communicating expectations about what deliverables are needed and when.

As the big day approaches, the team hones in on getting ready for the book launch. Think of your favorite book launch event. Maybe you loved it because of the free swag or the yummy snacks. Maybe the interview with the author was memorable, the questions diving deep into the who, what, and why of the book and its creator. Everything that goes into a book launch has to be planned ahead of time, and this is where the team and the Project Manager really have a chance to shine. Flyers and posters for the event, engaging questions for the Q & A, free goodies for the audience, and a space to actually hold the event—all of these things and more are the focus of the team and Project Manager in the months, week, days, and even hours leading up to the book launch. It’s normal to have a lot of questions as publication day approaches, and the Project Manager is still your go-to person to help you as the author before and on the day of your book launch.

After your book is finally out in the world, the hard work of the team and Project Manager continues to pay off as Ooligan posts about the book on social media and applies to book awards applicable to your book. Because Ooligan is a student-run press, the team and Project Manager will soon continue on their way, joining other book teams, participating in different classes, and graduating. Ooligan’s graduate program is only two years long, but in that time, each of us puts our heart and soul into making the books we work on the best they can be and helping our authors have the best publishing experience possible.

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Inside Ooligan Press: Your Manuscript is Accepted! Now What?

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Note: This is part of the blog series “Inside Ooligan Press”, about how we take a manuscript from an idea to a professionally published book.

So, you wrote a killer query letter and submitted a proper proposal. You won over Acquisitions and we pitched your project to the press successfully, then we offered to publish your book: now what? For the sake of transparency and in an effort to demystify this crazy little thing called publishing, I humbly offer you an inside look at what you can expect when working with Ooligan Press.

Once you get notified that our pitch was successful, we enter into the contract negotiation phase of the process. We are a small, not-for-profit press that generally cannot offer author advances. However, authors are compensated for their work, receiving industry standard royalty rates for trade paperbacks based on cover price and units sold, paid out biannually after publication. The Publisher and author negotiate terms of the contract including dates and deadlines for revisions, the final manuscript and any additional materials, and publication, among other things. This process generally takes about two weeks, give or take, during which time it is encouraged that the author has a trustworthy individual review the contract with them.

Once the contract is signed, we will typically go straight to work with a light or heavy developmental edit, determined by the Acquisitions Editors when we evaluate your manuscript. As a teaching press, we accept manuscripts that are strong and show immense promise, but that offer learning opportunities for the members of the press. This includes the need for editorial work. Expect to do revisions! The Acquisitions Editors lead a team of editors in reading and analyzing your manuscript to determine what is working and what needs work based on our knowledge and experience. We craft an editorial letter full of our critiques, compliments, and suggestions for revision and deliver it to the author for review. We follow up with a phone call or video chat to discuss the letter if the author feels it would be beneficial to do so. The DE process takes about a month, sometimes more. Then the author gets to work on revisions, for which they also get about a month to complete, though timelines may vary based on the project.

During development, your title may change. Sometimes it is necessary to tweak the title, or change it altogether, but not always. Acquisitions Editors must consider best practices for title generation and consider whether yours is appropriate for the genre and market, the literal and connotative meaning of the words or phrases used, and whether it encapsulates or represents the content found within the book. If we feel a change is necessary, we provide the author some alternative titles to consider and deliver them with the editorial letter. While the author’s input is taken into account, the final title is decided upon by the editors.

While we are hard at work developmentally editing your manuscript, you will be completing Ooligan’s Author Questionnaire: a document that will be used by all departments to produce and promote your book. While this questionnaire is lengthy and can feel slightly invasive, the author can of course choose which questions they will and will not answer depending on their comfort level.

Upon delivery of the revised manuscript and questionnaire, the author is then introduced to their Project Manager: the person who will see the project through the rest of the way. They are responsible for keeping the production of your book on track and are your primary point of contact for questions and concerns after acquisition and development.

Your manuscript will undergo copyediting by a team of editors, led by Ooligan’s Managing Editor. Depending on the needs of your manuscript, this may be a light, medium, or heavy copyedit. We use The Chicago Manual of Style as our primary style guide. This process may take one to two months depending on the time of year and the current stages our other titles are in. The author then receives the edited manuscript and reviews and implements the editorial suggestions, for which they typically get a month to complete.

While these editorial processes take place, your book’s dedicated project team, led by your Project Manager, has already begun their work crafting the sales hook, back cover copy, and so much more. They work with the managers of each department, Acquisitions, Editing, DEI, Digital, Design, Marketing, Publicity, and Social Media, to create a master plan to produce a quality book and launch it into the world. But wait, there’s more.

Be sure to check out future installments of this blog for a look at more stages of the production and promotion process at Ooligan Press!