Tags: 2020 campaigns Design dictator


What Typography Choices Can Reveal About Politics

There is a pattern that oppressors use to weaponize language when they are creating their brands. It’s a familiar tactic that can be detected by a subtle or blatant switch in font and color in political propaganda. The signs that represent the ideology start out benign, with serifs or organic curves to suggest brotherhood, unity, and a concern for all. Then they shift to sans serif, bold, and blocky fonts to make the ideology stand out.