From Knowledge to Power: The Comprehensive Handbook to Climate Science and Advocacy is set to launch on November 30, 2021.

The project team is busier than ever as we enter the season of our book launch. At Ooligan, we’ve welcomed dozens of new students to the press, which means that we have assembled a new project team. These new additions at Ooligan come with valuable insights, and we’ve assembled a great team. Due to the pandemic, we’ve experienced a few hiccups in the production process, but that did not waiver us. The team is very excited to present this book to everyone. For the past couple of months, the team has worked diligently on various materials, including the press kit and social media content. We sent out our press kits in the hope that media outlets will take an interest in the book and further promote it within their communities. In the coming weeks, the team will be posting flyers around the PSU campus and nearby coffee shops. We will also be continuing our promotional efforts and working towards finalizing event details.

Join us for our book launch on November 30, 2021, at 6 p.m. at the Lucky Labrador on NW Quimby. You can attend in person or stream the book launch via Zoom. For more details, follow our social media accounts @ooliganpress. The venue is located at a brewery, and we think it’s the perfect environment to discuss Dr. John Perona’s book and climate advocacy efforts.

The event will contain traditional activities such as a discussion with the co-facilitator, an author Q&A, raffle prizes, and a lot of interaction with the author. We’ll raffle off a copy of the book and other eco-friendly collateral. The co-facilitator, KB Mercer, is an actor by profession and an active climate change community advocate. KB Mercer will have a conversation with Dr. Perona about the book and further engage with the audience. Due to her profession and passion for climate change advocacy, she’s the perfect co-facilitator to interact with John and the audience.

We’re very excited for this book launch because it will be the first one in over a year to be held in person. For weeks we have thought about how to conduct the launch, and we closely monitored several factors to ensure that we could have a book launch that’s spatially friendly yet interactive. We hope that the option to stream the event via Zoom will attract people who are unable to attend in person. Even though the event will be in person, the virtual streaming will be just as interactive.

Check out John Perona’s website, From Knowledge to Power, for more information about the book, to pre-order a copy, learn climate advocacy tips, and find educational resources regarding climate change. John’s website is a great resource for climate advocates.

This book has been in the works for a while now, and we’re excited to see the production process complete. Stay tuned in to Ooligan Press social media as we post more updates and details about the event. We hope to see you at the book launch, whether that’s in person or via Zoom!

Since our last update in January, the project team for From Knowledge to Power: The Comprehensive Handbook to Climate Science and Advocacy has made immense developments with the book’s design elements and marketing components. We’re really proud of how far we’ve come with this book, and we’re eager to share it with the world. The book’s launch date, October 2021, is approaching quickly, and we could not be more excited.

We are happy to announce that the visuals for the book are complete and most of the interior has been laid out. For the book’s interior, our main focus was on keeping the visuals simple, while adding a splash of color to complement the aesthetics of the book. We hope that readers will appreciate the minimalist style coupled with the elaborate illustrations. We had a wonderful team design the visuals, and we’re very pleased with how they turned out. We want this book to be used as a tool to help guide and inform readers about climate change activism, and the visuals feed into this goal.

More recently, the project team has been focused on marketing outreach to climate change specialists. A few months ago, we compiled a list of distinguished scientists and climate change activists that might have an interest in the book. Our goal is to get in contact with professionals in the field of climate change who can further engage with the book and pass on its essential messages. While this is true with any book we work with, for this book in particular we want to emphasize the importance of climate change advocacy in the present times. We have also finished the book’s sales promotion video, which will be presented at an Ingram Publisher conference next week. The video features teasers of the book’s interior design and visuals, and highlights the optimism of the book.

For the next couple of months, we’ll be focusing on marketing outreach and social media promotion. The goal of our social media promotion is to convey the book’s positive message toward advocacy, while also highlighting national environmental dates to create awareness for climate change. Our social media posts will revolve around important international climate change awareness days such as World Environment Day, America Recycles Day, and Zero Emissions Day. The climate change awareness days that we chose coincide with the topics and themes of the book, since we are looking to draw parallels between the two. We are currently drafting social media content for Facebook, Instagram, and Twitter, and we will begin posting on social media consistently as we draw closer to the publication date. When curating these posts, we are keeping our audience in mind to provide accessible content and language that’s easily shareable.

For our last update, press-wide we are in the process of passing over managerial roles across departments. Callie Brown, the current project manager, will be graduating from Ooligan this spring and I will be taking over the project until the book’s launch date. I’ve been working on this project team since last September and I’m so thrilled to see this book come to fruition.