Tags: Design Design fonts psychology

There are a lot of arguments out there that try to establish that one typeface is inherently better than the other. Traditionalists value the more conservative, classic sense of structure and reliability that the serif font brings to a design. On the other hand, those who favor a more modern aesthetic use sans-serif fonts to convey a sense of friendliness and informality.

Many of us associate certain typefaces with specific situations or ideas—Times New Roman is generally used for anything academic or professional, Courier is reminiscent of old typewriters, and Blackletter or Gothic script makes us think of newspapers.